I am a designer that focuses on the fundamental requirements of not just the client but the audience. I will create a solution that will satisfy both parties, through extensive research and an audience orientated design system. I feel as if it is very limiting to base oneself on a certain style in this field as different brands have specific requirements that need to be tailored to their audience, therefore one should be flexible in styling.I do have a certain taste, though I work with it to evaluate exactly how it could positively influence the brand and completely disregard it if it does not promote the brand in any way. My work consists of (but not limited to):- Brand Identity- Logo design/redesign- Visual elements- Visual Presence through all forms of media- Web design- UI designA brand’s audience matters most in every situation and as a designer, those are the individuals we aim to please first of all.