- Venda com base nas necessidades de cada cliente. Coordenação de uma equipe de Farmers- Análise de dados transacionais para fornecer insights sobre o comportamento do consumidor- Marketing de precisão, desenvolvendo estratégias para campanhas baseadas em dados- Elaboração de campanhas de mídia de varejo, conexão on-line e off-line por meio de estratégias Omnichannel- KPIs de campanhas focadas na visão do cliente único- Relacionamento e Gestão de Base de Clientes (B2B)- Contato com agências de publicidade, empresas de marketing, equipes comerciais e de e-commerce

- Management and development of Social Media Monitoring and Social CRM projects;- Product Owner of the brand's Chatbot, responsible for leading the update and implementation of new conversational flows according to the customer's needs;- Ux writer, elaboration of Chatbot conversational flows on Facebook and curatorship;- Service strategies, crisis management in social networks, elaboration of Q&A's. Metrics analysis, KPI management, studies and customer insights. Preparation of monthly, annual and campaign reports;-Weekly integration in the client's operation for strategic planning and presentation of project productivity;- Use of the tools Buzzmonitor, Dashbot, Facebook Audience Insights, Chatbase.

- Trade negotiations, planning and execution of digital campaigns of partners, such as Danone, GSK, Achê, Bayer, L'Óreal DCA, Blau, among others. - Planning the e-commerce action calendar. Structuring, negotiation and sale of site visibility plans. - Processes and organizational flows development for ​​Trade E-commerce. - Analysis of Shopper behavior through Dunnhumby reports - Creation of promotional actions, discount coupons, content enrichment, updating of promotional displays by the Magento platform. - Definition of search strategies in websites by the SLI tool. - Campaign performance analysis, determination of ROI and other metrics by BI and Google Analytics. - Analysis of performance by Big Data tools. Use of the R package and Amazon QuickSight. - Analysis of categories, elaboration of reports and creation of dashboards. Mapping competitors, definition of strategies to increase the partners share in online sales. - Development of briefings for banners, landing pages. Interface with other company areas, such as Marketing, Content, Pricing, Supply.

Responsible for the implementation of the tool and monitoring process of social networks, as well the quiz strategy for lead generation. Development of a model of nano-influencers to act for our brands and partners.Competencies Developed:Company Culture, Customer Success, Customer Support, Digital Marketing, Google AdWords, Google Analytics, Leadership, Organization, Resilience, Productivity, Negotiation.

Managing Social Networks. Replies to the page, comments, inbox by Facebook, and e-mail.Experience with Desk and RightNow tools.

- Responsible for performing the project "Evaluation of the Base Excision Repair pathway in cells treated with the β-amyloid peptide in the context of Alzheimer's disease"- Training in qRT-PCR techniques, flow cytometry, fluorescence microscopy and human cell culture.

Medal of Honor: better performance among students of the Industrial and Electrical Maintenance course.