I bring extensive experience with track record in driving digital adoption through the effective management of agile processes between Developers and Business Stakeholders, while optimizing customer experiences. My main duties covered:• Product Strategy & Roadmap: Develop and manage the full life cycle of the product strategy, roadmap, and outcomes with measurement. • Product Management & Improvement: Led cross-functional teams, both local and global, to design, develop, and implement data-driven and budget-friendly digital solutions.• Leading end-to-end the development of mobile application in Agile way with Continuously Improvement and user-centric outcomes.• Stakeholder management: effectively manage stakeholders’ expectations, ensuring clear communication and alignment throughout the product lifecycle. • Customer Data Integrity & Digital Automation: Supported key initiatives to enhance customer data integrity and drive automation across digital platforms.My achievements:• Ensured smooth transition between legacy and new platforms within the first 6-month joining.• Managed and launched and extended mobile application version on Android and iOS within 5 months of development. • Achieved more than 100% of sales targets for two consecutive years with double digit growth, through effective digital solutions, showcasing the scalability and impact of digital transformation efforts

As a Project Manager, I was responsible for coordinating and balancing the needs of overseas clients (Singapore, America, UK) with internal teams, including UX/UI designers, front-end, back-end, iOS, and Android developers. My expertise lay in translating complex business needs into actionable technical solutions & consulting clients on digital product strategy & roadmap. My main duties covered:• Business Analysis & Strategy: assessed and translated client requirements into technical terms while ensuring alignment with their business objectives.• Client & Developer Coordination: Acted as the main point of contact between clients and development teams, providing regular updates and reports on project progress. • User-Centric Design Supervision: Led the design process, ensuring that products were intuitive, user-friendly, and contributed to improved daily interactions for end users.• Digital Roadmap Consultation: Consulted clients in planning user journey roadmaps and integrating digital marketing tools to improve operations and customer experiences.Notable projects that I’ve worked on:• WEBSITES: Startscale.io, theDavidprize.org, Hado-asia.com.• iOS APPS: Tapbam, Lovebomb, LADA, LuluApp Host, LuluApp Client.

Started off as a Digital Marketing Manager, I was responsible for the strategic planning, initiation, and successful launch of the My Hair & Beauty Fit (MYHABFIT) mobile app, as well as building the MYHABFIT brand for consumers. Eventually, I took charge and led the mobile app development process and become the Product Owner.Key responsibilities:• Marketing Strategy & Operation: Manage all aspects of marketing operations, including key personnel & campaign budgets.• Market Research & Insights: Conduct market research & analyze available current market data to find out consumer insights and develop a strategic long-term & short-term digital marketing plan. • Digital Channel Development: Built all digital communication channels from scratch, including the website, social media profiles, and email automation. • Creative & Media Supervision: Directing creative & media production process to create relevant contents for target audiences and maximize advertising results & ROI.• App Development & Launch: Collaboration with developers to ensure the on-schedule app launching and provide feedback on user experience improvements to develop friendlier mobile apps for both hairstylists & consumers.• Sales Support: Provide strategy and worked closely with the sales team to recruit hair salons and stylists to join the MYHABFIT PRO platform. Achievements:• Built a 15,000 followers Facebook fanpage within 04 months with limited budget.• Recruited 200 hair salons in Ho Chi Minh City to join the MYHABFIT PRO app within 2 months. • Successfully launched the MYHABFIT app to consumers, achieving 10,000 downloads in 3 months on Google Play and the App Store, all within a startup budget. • Generated 100,000 views and over 100 comments for the app launch video on YouTube within 1 month, with zero ad spend.

Responsible for all Marketing activities for Vietnam Digital Academy courses including recruiting students and supporting the Managing Director in Digital Marketing training.Key responsibilities:• Planning and executing all marketing activities compatible with the financial situation of the company monthly and yearly.• Orienting and building Vietnam Digital Academy and its clients’ brands.• General market research and analysis.• Planning and organizing training events.• Supporting Managing Director in training for digital courses at MBA Course - Binh Duong University, LienVietPostBank, AIA, etc. • On daily and weekly basic: managing Vietnam Digital Academy and clients’ social media, prepare email marketing campaigns and follow up on buying media.• Building basic customer service processes.Achievements:• Built an automation CRM process at nearly zero cost.• Increased client’s social media performance by 200% in 3 months.

1. Strategic PlanningDevelop short-term and long-term marketing plans based on purposes and visions of the company, including:- SWOT analysis- Competitor analysis- Company's motto- Outcomes to achieve 2. Brand management- Create corporate identify package- Work with the brand managers to build the image of parent company and 3 other sub-brands - Train the employees about functions of each and every sub-brands- Check and make sure the brands are perceived by the target customers3. Event organizer- Organize periodic and non-periodic events, including conferences, company's traditional parties, team building, etc., based on company expanding policies.- Make plan for the events, including budgeting, scheduling, site selection, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, catering, and emergency plans.- Build standard packages for periodic events.4. Working with the media5. Internal marketing- Enhance the spirit of employees- Decor company's office - Publish internal journal

Office managingAssistant to the managing directorAssistant to the chief accountant

Welcome guestsHandle phone calls and mailsOther tasks assigned by Assistant to GM