Phil Baker Email and Phone Number
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CEO & Chief Operating Officer with experience leading businesses through growth, transformation and diversification ranging between $8M and $165M revenue with profit growths of 77%. Accomplished track record of business leadership reporting into the Chief Executive Officer, Managing Director and board.My career from General Manager to Chief Executive Officer spans over twenty years which I have contributed to impacting business outcomes through effective strategy development to operational execution for industry-leading corporations such as Michelin (EPA: ML), Motus (JSE: MTH) and Bapcor (ASX: BAP), to a smaller group like AutoXpress, listed businesses renowned for being market leaders.Mandates as Chief Operating Officer and General Manager on behalf of the Chief Executive Officer have focused on business development and transformation ranging from business restructuring, operational improvements, process optimization, product development and diversification to significant network expansions delivering positive commercial and strategic results.I have an excellent track record of strategic planning, operations design and implementation with proficiency in cross-functional management, analytics, product diversification & procurement, marketing and digital adoption resulting in profit growth and customer retention. I am independently motivated, yet I appreciate team efforts and collaborate productively in complex internal and external stakeholder environments, having led teams of 550 employees with multiple customers and supplier relationships. Having reported to Chief Executive Officer, Managing Director and Board of Directors, gained experience in governance, compliance and reporting, which has motivated me to further develop this proficiency through membership in the Australian Institute of Company Directors (MAICD).
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Chief Executive OfficerKps Australia Jan 2023 - PresentCompletion of an acquisition and creation of KPS Australia, home to Australias trusted smoke alarm brands. Red Smoke Alarms and Emerald Alarms coming together after an acquisition at a portfolio company of Straight Bat Private Equity, focusing on Home safety and protection with a specialty in residential smoke alarm technology. A young business positioned with a clear and exciting strategic vision supported by an exceptional team inhouse, and from its shareholders.
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Executive & General ManagementBapcor Limited Feb 2021 - Dec 2022Mount Waverley, Victoria, AuBapcor Limited (ASX: BAP) is Asia Pacific's leading Automotive provider of vehicle parts and accessories covering Trade & resellers, Commercial Vehicles, Specialist Wholesalers & Big-box Retail. General Manager - Wholesale product strategyEGM - Engine ManagementAs interim Executive General Manager reporting to the Chief Executive Officer for seven specialist wholesale businesses, I managed a period of transformation and consolidation with continued commercial growth. Continuing through the consolidation of these businesses focusing on the product strategies, procurement, and business development in new fields such as electric vehicle adoption and 4WD.• Growth of business revenue and EBIT resulting in a 20% and 77% respectively• Change initiatives to align with group strategies and consolidate the segment consisting of multiple ERPs into two, consolidate DC, and centralise HQ and marketing functions. -
Chief Operating Officer - CooAutoxpress Limited Aug 2016 - Dec 2020Nairobi, KeAutoXpress is an importer, distributor and retailer of tyres, auto parts and accessories in the East African Market. We offer an extensive range of repair and services, B2B & B2C, through a well established network of 50+ outlets across Kenya, Tanzania, Rwanda and Uganda.• Globally head hunted expatriate, served as Chief Operating Officer of a $165M organisation, leading the development and transformation of the $45M B2C multi-site channel with EBITDA growth of 20.4% CAGR • As Chief Operating Officer, I reported to the Chief Executive Officer / Managing Director and the board, coordinated the investor memorandums and presentations resulting in the sale of the PE's 36% stake to new investors• Spearheaded the Branch network growth from 29 to 40 stores across four countries resulting in an increase of customer vehicles from 5000 to over 20,000 per month• Directed Product Diversification to supplement tyre sales. New auto parts, service and accessory product sales impact grew from 27% to 36% contribution while tyre sales continued to grow at 45% over the same period• Established a sub-Franchise model to capture the petrol station service market share and rolled out six sites• Conducted the cultural transformation of 393 direct & indirect reports with a >78% engagement survey result• Pioneered Customer Contact Centre improving satisfaction index by >80% and customer retention by >27%• Digital transformation of price lists & catalogues, E-commerce, CRM and mobile applications profiling +200,000 customers• Enhanced the product insurance program facilitating the Premium tyre sales ratio to >65% of all brands that contribute 20% greater margins. Over 200,000 tyres insured created a sticky customer profile with a 95% comeback -
Executive General ManagerMotus Aftermarket Parts Jan 2009 - Aug 2016Modderfontein , Gauteng, ZaMotus Aftermarket Parts (JSE: MTH) trades in the replacement automotive parts industry, marketing and distributing quality automotive parts and leisure travel products. Motus Aftermarket Parts, with 564 retail stores, is a division of Motus Corporation, a diversified (non-manufacturing) business in the automotive sector with unrivalled scale and scope in South Africa, UK and Australia.Executive General Manager – Non-Motor divisionCombined with General Manager–Autocycle Centre, reporting into the Managing Director, I Led the segment's strategic development and management, focusing on the cradle-to-grave product lifecycle. • Led a team of 86 employees across three divisions to develop the Non-Parts segment with a Revenue of $55M• The non-Motor division contributed 45% of the total group's profits at an 11% greater margin• Guided ten exclusive distribution agreements of international brands creating a "house of brands" portfolioGeneral Manager – Autocycle, Lifestyle & Leisure.GM Autocycle expanded to GM Autocycle, Lifestyle & Leisure, now including Outdoor, Fishing & Cycling divisions reporting to the Managing Director.• GM of Autocycle Centre transformation of product offer and customer channels to increased revenue by 11.2% CAGR over seven years while consolidating warehouses and shared services into the Motus group• Turned around the non-core Fishing & Bicycle division into profits and sold individually at a profit • Industry's first dealer association, "Powered By Autocycle", of 50 dealers in the 1st year, lifting sales by $500k• Negotiated exclusive distribution of Michelin 2 Wheel products, growing revenue by 34% in year one. $2.5M -
Country & Sales ManagerMichelin Apr 2001 - Jan 2009Clermont-Ferrand, Auvergne-Rhône-Alpes, FrMichelin is the leader in innovation and sustainable development for mobility manufacturing tyres to over 170 countries from one of 69 production facilities worldwide.Country Management - 2 Wheel (2R) division.General Management with P&L accountability and operational focus on Sales, Distribution channels, Product Management, Marketing and price strategies• Improved the 2 Wheel divisional sales and channel strategy, resulting in 31% Profit growth. CAGR• Michelin 2R to the market leader with a market share estimated at 40Country Management of Michelin Fleet Solutions & Recamic.Establish & launch, the Michelin Fleet Solution program of direct financial leasing of products, services and maintenance of the undercarriage assets for large commercial transport fleets on a cost-per Kilometre contract. • Launched Michelin Fleet Solution (MFS) as a start-up program of tyre and service leasing per kilometre and activated 301 vehicles with 3000 rolling wheels under long-term contracts• Homologated two Recamic factories and developed the first turn-key franchised factory resulting in 45% Recamic sales over two years (CAGR)Country Management - Recamic Retread.Establish & launch in SA, the Michelin retreading program with P&L accountability and operational focus on manufacturing, sales, product management, marketing, and technical supportTerritory Manager (New & retread truck tyres)• New and retreaded Truck Tyre sales with consecutive Salesman of the year with 109% & 135% sales obtained
Phil Baker Skills
Phil Baker Education Details
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Australian Institute Of Company DirectorsRisk & Strategy And Finance -
Oxford Brookes UniversityAnd Related Support Services
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St Stithians College, South AfricaPhysics 101
Frequently Asked Questions about Phil Baker
What company does Phil Baker work for?
Phil Baker works for Kps Australia
What is Phil Baker's role at the current company?
Phil Baker's current role is Chief Executive Officer | COO | General Manager.
What is Phil Baker's email address?
Phil Baker's email address is ph****@****e.co.za
What schools did Phil Baker attend?
Phil Baker attended Australian Institute Of Company Directors, Oxford Brookes University, St Stithians College, South Africa.
What skills is Phil Baker known for?
Phil Baker has skills like Marketing Strategy, New Business Development, Sales Management, Sales, Strategic Planning, Sales Operations, Business Strategy, Customer Service, Project Management, Management, Business Development, Product Marketing.
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