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Director/ GM with commercial leadership in FMCG; Food, Premium Beauty & Personal Care, Health & Wellness Consumer goods across retail and omnichannel.- Originally trained at Kellogg's UK in Sales, Customer Development and Customer/ Trade marketing.- Part of the core team that launched TRESemme in the UK and then scaled across Europe.- Led the Northern Europe Alberto-Culver business, scaling TRESemme as Commercial Director.- General Manager/ MD Western EU for Unilever TIGI Professional Haircare; restructured biz unit.- Appointed GM, Global retail, BedHead Haircare, pivoted business salon and selective retail- Selected for Elida Beauty Exec. leadership team, led separation and GTM workstream for carve-out.- Since September 2021, leading the Commercial function of a UK SME in the hydration category.- Achieved Global expansion via distributors, direct retail, e-commerce and DTC development. - Scaled to c. +35% (profitable) turnover growth across USA, EU and APAC markets.- 2023 appointed to Advisory Board of a UK private family owned £10m+ VMS business, supporting strategy development including omnichannel market development and new market entry.- 2024 - Appointed pro bono Director to "Global Warrior". A non-profit organisation leading research expeditions for ordinary people to have the opportunity to visit the world's extreme locations and contribute towards climate change research.Passionate about building purpose led consumer brands and leading transformation, developing teams and coaching individuals to thrive and be the best they can be. Avid Angler and environmentalist.
Angling Direct Plc
View- Website:
- anglingdirect.co.uk
- Employees:
- 189
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Commercial DirectorAngling Direct PlcUnited Kingdom
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Commercial DirectorK L T Filtration Limited Sep 2021 - PresentNorfolk, England, United KingdomLeading the Global customer and commercial, (business development, marketing and brand development) function at Coldstream Filters, (KLT Filtration Ltd. part of the KL Technologies Group).We are a purpose driven health & well-being challenger brand. Manufacturing and distributing leading edge water purification products that enable people to access clean drinking water, which are also better for the planet.Responsible for turnover to operating profit and margin, leading the global expansion across US, EU and APAC regions including direct retail, bricks & mortar distribution, distributor partnerships and scaling the Coldstream brand via DTC and e-commerce. www.coldstreamfilters.com -
Advisory Board MemberBe The Business Jan 2023 - PresentUnited KingdomProviding pro bono Board and advisory services to SME/ Start up organizations. -
MemberMeaningful Business Oct 2022 - PresentPart of the Meaningful Business membership network, a global community of leaders who are combining profit and purpose to help achieve the United Nations Global Goals. We are championing the co-existence of people, purpose and planet, alongside profit. -
Executive DirectorWarrior Citizen Science Ltd (Non-Profit) Feb 2024 - Oct 2024Pro Bono role for a UK based not-for-profit that enables ordinary people to join once in a lifetime scientific research expeditions to the worlds most extreme environments. We collect scientific data to enable an improved understanding of the impact of climate change supporting the development of action to mitigate the climate crisis. -
General Manager, Global Consumer Retail, (Haircare, Health & Beauty)Unilever Jan 2021 - Aug 2021London, England, United KingdomGeneral Manager, Global GTM and E-Commerce. Member of the leadership team for Unilever Elida Beauty. Developed the Global go-to-market strategy and route-to-market set-up whilst continuing to lead and deliver c. £50m European Retail and E-Commerce channel premium haircare brand P&L. -
General Manager, Premium Haircare - Selective Retail And E-CommerceUnilever Mar 2018 - Jan 2021London, United KingdomGeneral Manager of a Unilever personal care haircare acquisition. Led the transformation of premium hair care portfolio including the Bed Head brand.Fully integrated and scaled it Globally in selective retail channels, (E.g. Target in the USA, Boots in the UK, Amazon etc). Sitting within the Beauty and Personal Care category and part of the brand's Global leadership team, the role included £50m+ P&L management, leadership of a Global team focused on key markets in the USA, Western Europe and Asia Pacific.
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General Manager, Western Europe, (Tigi Professional And Premium Haircare)Unilever Feb 2013 - Feb 2018London, United KingdomGeneral Manager for Western Europe. Transformed an acquired business unit (professional and premium hair care) as an appointed Director of a Unilever entity within the Global Beauty and Personal Care Category.Fully P&L responsible (management and reporting) for c. £75m turnover and a European team of 150 employees.Created and led the Senior leadership team focusing on defining vision, strategic direction through to operational execution.Over the five year period the business was transformed from unprofitable to a profitable business with clearer organisation, brand purpose and sustainable growth.
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Business Development Director, Health & Beauty Channel, EuropeUnilever Oct 2011 - Jan 2013Leatherhead, UkReporting into the Unilever Chief Customer officer, I led the development of the annual three year Health and Beauty Channel plan aligning it with business objectives and Global brand strategies. Accountability focused on the Personal Care Category, (including: Skincare and Skin cleansing, Oral care, Deodorant and Hair brand portfolios) responsible for the achievement of the Western European market performance target of achieving above market channel growth.Strong collaboration, matrix and strategic influencer role, leading team of Commercial Director's and delivering monthly presentation to the Unilever European Leadership Team including the Unilever European President.
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Customer Marketing Manager, Europe Rising To Commercial Director, Nordics And PolandAlberto Culver Mar 2004 - Nov 2011Basingstoke, Hampshire, United KingdomVarious roles from: Brand Management (haircare and skincare brands) including media buying, retail and trade marketing and heading up the European Customer Marketing team with lead focus on the successful European roll-out of the TRESemme Haircare brand via distributor network.Final role as Commercial Director, part of the European Leadership Team responsible for the Nordics and Poland, leading the c. £10m P&L and strategic direction for all brands (haircare and skincare) within the portfolio. -
National Account Manager To Customer Marketing ManagerKellogg Company Aug 1999 - Mar 2004ManchesterNational Account Executive - Convenience Channel.National Account Manager - High St, (Holland and Barrett, Boots, Superdrug)Customer Marketing Manager - Out of home/ Convenience Channel.
Phil Cheadle Skills
Phil Cheadle Education Details
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Scale Up Program, Executive Education -
Sustainability -
2.1 With 1St In Dissertation.
Frequently Asked Questions about Phil Cheadle
What company does Phil Cheadle work for?
Phil Cheadle works for Angling Direct Plc
What is Phil Cheadle's role at the current company?
Phil Cheadle's current role is Commercial Director.
What is Phil Cheadle's email address?
Phil Cheadle's email address is ph****@****ver.com
What is Phil Cheadle's direct phone number?
Phil Cheadle's direct phone number is +44 20 7822*****
What schools did Phil Cheadle attend?
Phil Cheadle attended Cambridge Judge Business School, University Of Cambridge, The Manchester Metropolitan University, Queen Mary, U. Of London.
What skills is Phil Cheadle known for?
Phil Cheadle has skills like Fmcg, Customer Insight, Shopper Marketing, Trade Marketing, Consumer Products, Brand Management, Customer Marketing, Categorization, Personal Care, Marketing Management, P&l Management, Brand Equity.
Who are Phil Cheadle's colleagues?
Phil Cheadle's colleagues are Hugh Carter, Samuel Lambourne, Chris Whiting, Jerry Leijnse, Lee Charles, Oliver Bidewell, Fred Minten.
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