Phil Cotton Email & Phone Number

London, England, Gb

London, England, Gb

London And South East

Helping ambitious SMEs unlock growth, profitability, and strategic clarity with commercially-driven insights.Are you making the most of your business activities, or are some draining your energy without clear purpose or profit?Are you confident in your cash flow management as you scale? Small changes to contract payment terms can make a big difference to your cash flow.Do you have a clear, written 3-year plan guiding your business to where you want to take it?Let's work together to bring strategic clarity and commercial growth to your business. Reach out, and let's start a conversation.

London Area, United Kingdom

My primary objective was to drive profitable growth. I played a key role in shaping company strategy, providing comprehensive financial modelling, analysis, and guidance to support all business activities.- Sales Reporting. Created revenue analysis reports by Sales Lead, Client, Service Line, Territory, and Project Manager, and presented them to the Board.- Strategic Planning. Produced multiple 3-year business growth plans in collaboration with the Board to align our overall mission.- Contract Review and Negotiation. Led the review and negotiation of major contracts, optimizing terms to minimize risk and ensure profitability.- Cashflow Management. Took ultimate responsibility for the company cash position and cash management policies.- Budgeting. Developed and directed the annual planning and budgeting processes.- Financial Reporting. Provided timely and accurate financial reporting and projections.- International Expansion. Established international trading structure and transfer pricing policies with subsidiaries in Monaco, Amsterdam and Hamburg.- Risk Management. Managed and mitigated currency fluctuation risks associated with foreign currency contracts.

London And Leeds, Uk

• Led the company through a high growth strategy that delivered annual revenue growth of 20%, 40% and then 20% over a 3 year period.• Set budgets and analysed monthly management accounts to spot anomalies, trends and deviations. This enabled me to update forecasts and introduce strategies for improvements.• Set ambitious yet achievable Sales Targets. • Actively analysed the success of sales performance and initiatives, spotting trends that helped to define the future strategy. • Personally closed £1m+ of new business every year• Created the pricing structure and Service Level Agreements for the Support Department. I analysed the Monthly Recurring Revenue (MRR) and Gross Profit to ensure we were delivering great value to our customers and for the company.• Implemented appropriate accounting practices where necessary, such as Cost Accruals and Deferred Revenue.• Selected the software platforms that we used to manage our internal processes. These include Sales CRM (Pipedrive), Internal Communications (Slack), Accounting (Sage), Time Management (Harvest), and Support Desk (Zendesk).• Set the metrics and KPIs from these SaaS products that determined what success would look like.• Established an office in a new territory, where I hired and developed a team of high performing individuals. • Built and continue to strengthen relationships with a network of suppliers and partner companies. • Successfully exited the business, leaving a thriving enterprise for the remaining Directors and shareholders.

London

Leeds

Uk

I was sponsored throughout university by the Ministry of Defence. The sponsorship involved an initial year at a dedicated engineering training centre followed by summer placements at various defence establishments around the country.My experiences at the MoD instilled in me the utmost professionalism, integrity and discretion.

10,000 Small Businesses Programme, Business, Pass

Meng Electronic Engineering, 1St Class Honours

Education record