Phil Cranmer

Phil Cranmer Email and Phone Number

Atlanta, GA, US
Phil Cranmer's Location
Atlanta Metropolitan Area, United States, United States
About Phil Cranmer

As a global marketing leader with over 15 years of experience, I specialize in driving market penetration, revenue growth, and brand transformation across international markets. I excel in delivering impactful marketing strategies that not only accelerate business success but also establish organizations as industry leaders.I am passionate about crafting go-to-market strategies that integrate multi-channel demand generation, leveraging market insights to enhance brand presence and achieve sustained growth. My ability to continuously optimize marketing campaigns ensures that every initiative drives measurable results and fosters long-term brand loyalty.I also have a proven track record of driving innovation pipelines and implementing best-in-class marketing automation systems. This has allowed me to consistently exceed growth expectations through strategic market development and customer acquisition initiatives. Whether it's refining product positioning or optimizing customer engagement, I leverage my extensive experience to deliver transformative results.I thrive in fast-paced, dynamic environments, and I am committed to delivering value-driven marketing solutions that align with organizational goals. With a deep understanding of both the strategic and tactical aspects of marketing, I am excited to continue helping businesses thrive by creating and executing innovative, data-driven strategies that support long-term growth.Career Highlights:• Drove double digit revenue growth through strategic multi-channel demand generation efforts at CDL.• Delivered 34% sales growth at Avanos, increasing business revenue from $69M to $92M by 2016 through strategic collaboration with Sales Management.• Increased overall gross margin from 54% to 61% at Avanos through strategic optimization of product mix, strict pricing controls, and the effective sourcing of less costly raw materials.• Established a new distributor partnership in Canada to expand the North American market while at Avanos, driving double-digit YoY growth in capital equipment and RF disposables.• Led a global initiative to reposition the COOLIEF* brand at Avanos by enhancing market awareness and highlighting its technological competitive advantages.

Phil Cranmer's Current Company Details
Cardiac PET Industry Coalition (CPIC)

Cardiac Pet Industry Coalition (Cpic)

View
Executive Director
Atlanta, GA, US
Website:
cpicoalition.com
Employees:
3
Phil Cranmer Work Experience Details
  • Cardiac Pet Industry Coalition (Cpic)
    Executive Director
    Cardiac Pet Industry Coalition (Cpic)
    Atlanta, Ga, Us
  • City Of Milton, Georgia
    City Council Member
    City Of Milton, Georgia Jan 2024 - Present
    Milton, Ga, Us
  • Cardiac Pet Industry Coalition (Cpic)
    Executive Director
    Cardiac Pet Industry Coalition (Cpic) Nov 2023 - Present
  • Cdl Nuclear Technologies
    Vice President Of Marketing
    Cdl Nuclear Technologies Jun 2022 - Present
    Wexford, Pa, Us
  • Zoll Itamar
    Senior Director Of Marketing
    Zoll Itamar Sep 2021 - Jun 2022
    Atlanta, Georgia, Us
    In my role as Senior Director of Marketing, I led global new product development initiatives and managed US downstream marketing efforts, website strategy, corporate branding, and communications to strengthen brand presence. Key contributions include:• Directed cross-functional teams to align global commercial efforts with R&D, streamlining operations and enhancing product development processes.• Crafted and prioritized the innovation pipeline by creating detailed business cases and conducting market opportunity analysis to guide product development and maximize global market growth potential.
  • Avanos Medical
    Associate Director/Global Strategic Marketing (Upstream)
    Avanos Medical May 2020 - Sep 2021
    Alpharetta, Georgia, Us
    I led global product development and strategic market initiatives for the Pain Management franchise, including new product launches and market development strategies. Key accomplishments include:• Formulated a clinical study strategy to support global reimbursement initiatives, ensuring financial sustainability across international markets.• Developed a global market assessment framework, streamlining product introductions with a strategic go-to-market template.• Collaborated with global teams to align market research and reimbursement strategies, optimizing competitive positioning.
  • Avanos Medical
    Associate Director, North America Marketing (Downstream)
    Avanos Medical Nov 2015 - May 2020
    Alpharetta, Georgia, Us
    As Associate Director, I directed North American commercial marketing initiatives, leading efforts to improve profit and loss performance in the Interventional Pain Management sector. Key successes include:• Led a cross-functional team to secure a new FDA indication for the COOLIEF* brand, significantly improving its marketability and competitive positioning.• Launched a Content Marketing program that generated sales demand and created qualified opportunities independently, reducing reliance on initial sales team involvement.• Facilitated Advisory Board meetings with key stakeholders, developing clinical research and reimbursement strategies that optimized market access and enhanced product adoption.
  • Halyard Health
    Senior Product Manager
    Halyard Health Nov 2013 - Oct 2015
    Alpharetta, Georgia, Us
  • Kimberly-Clark Health Care
    Senior Regional Manager
    Kimberly-Clark Health Care Oct 2009 - Oct 2013
    Irving, Tx, Us
  • Kimberly-Clark Health Care
    Sr. National Account Manager
    Kimberly-Clark Health Care Jan 2008 - Dec 2009
    Irving, Tx, Us
  • Kimberly-Clark Health Care
    National Accont Manager
    Kimberly-Clark Health Care Jan 2006 - Dec 2007
    Irving, Tx, Us
  • Kimberly-Clark Health Care
    Medical Device Specialist
    Kimberly-Clark Health Care Oct 2003 - Dec 2005
    Irving, Tx, Us
  • Kimberly-Clark Health Care
    Customer Business Manager
    Kimberly-Clark Health Care Jan 2000 - Sep 2003
    Irving, Tx, Us
  • Kimberly-Clark Health Care
    Sales Representative
    Kimberly-Clark Health Care Jul 1998 - Dec 1999
    Irving, Tx, Us

Phil Cranmer Skills

Medical Devices Sales Operations Product Development Sales Management Management Cross Functional Team Leadership Market Development Marketing Strategic Planning Capital Equipment Healthcare Competitive Analysis Sales Operating Room Product Launch Account Management Key Account Management Strategy Surgeons Marketing Strategy Leadership Key Account Development Product Management Product Marketing Healthcare Industry P&l Management Business Strategy Pricing Strategy Sales Process Sales Presentations Working With Physicians Business Development Orthopedics Market Planning Business Planning

Phil Cranmer Education Details

  • Kennesaw State University - Michael J. Coles College Of Business
    Kennesaw State University - Michael J. Coles College Of Business
    General
  • Saint Joseph'S University
    Saint Joseph'S University
    Marketing

Frequently Asked Questions about Phil Cranmer

What company does Phil Cranmer work for?

Phil Cranmer works for Cardiac Pet Industry Coalition (Cpic)

What is Phil Cranmer's role at the current company?

Phil Cranmer's current role is Executive Director.

What is Phil Cranmer's email address?

Phil Cranmer's email address is ph****@****nos.com

What is Phil Cranmer's direct phone number?

Phil Cranmer's direct phone number is +121588*****

What schools did Phil Cranmer attend?

Phil Cranmer attended Kennesaw State University - Michael J. Coles College Of Business, Saint Joseph's University.

What skills is Phil Cranmer known for?

Phil Cranmer has skills like Medical Devices, Sales Operations, Product Development, Sales Management, Management, Cross Functional Team Leadership, Market Development, Marketing, Strategic Planning, Capital Equipment, Healthcare, Competitive Analysis.

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