Phil Culleton Email & Phone Number

Hamburg, Germany

Develop and execute a comprehensive content strategy aligned with company goals and target audience.Lead and manage a high-performing content team, providing guidance and fostering a collaborative and creative work environment.Oversee the creation and optimization of engaging and compelling content across various platforms, including web, social media, email, and other channels.Drive brand consistency and ensure content aligns with the company's tone, style, and messaging.Conduct market research to identify content trends and competitor strategies, ensuring our content remains innovative and relevant.Collaborate cross-functionally with marketing, sales, and product teams to align content initiatives with overall business objectives.Analyze content performance metrics and use data-driven insights to optimize strategies and improve results.

Hamburg, Germany

Set strategic goals and KPIs to ensure measurable CRM developmentLead and motivate the CRM team to ensure effective collaboration and high performanceMonitor and optimize the CRM systems to ensure that they are operating in an efficient and effective wayIncrease revenue by improving customer retention and by developing cross-selling and upselling strategies in collaboration with internal business linesDevelopment of communication strategies and concepts to shape the company's image as well as implementation of corresponding measuresCoordination of company-wide media appearances on the web and social networksCooperation with the group's Swedish headquarters and associated international development studios

Remote

Managing and overseeing all interactions with Goodgame gamers engaging with them on all the community channels.Leading, nurturing and developing a great team of new and experienced community managers, community representatives and community moderators to enable them to understand global and local markets.Creating and executing global and local local market strategies that invigorate and engage players and foster community growth and development.Collaborate with Influencers and Marketing teams in each country, ensuring continuous improvements in all community fields, including methods for engagement, moderation policies, content building and outreach initiatives.To develop the wider CRM strategy and support the team as and when required.

Hamburg, Hamburg, Germany

Direct supervision of the Empire Family Team, both in-house and virtual team of over thirty individuals.A heavy focus on enriching the player experience thereby increasing player retention with a focus on converting players from free to play to paying customers.Direct management of the CRM process from communications concepts through to testing and measuring success to iteratively improve quality of communications.Responsible for social media road mapping and project based work such as launching the community Discord and entering partnership with Discord.

Hamburg, Germany

Direct leadership of internal and external payment supporters and processes to improve KPI’s (AFRT & TST). Focused on the creation and implementation of strategies to reduce losses due to fraud.Documentation of payment pathways and troubleshooting guides for the payment and community management team.

Toijala, West And Inner Finland, Finland

Being the social media ambassador on behalf of the brewery for all English communication and presentation. A heavy focus on the development and implementation of the social media strategy for the Hopping Brewsters brand.Quality assurance, it is a brewery after-all...

Hamburg, Germany

Transformation and predictive modeling of marketing data with special regard to the Chinese market on behalf of Jaguar Land Rover.Application of statistical models for predictive forecasting and classification of trends in the automotive industry with a focus on cultural influences and competitor performance analysis.

Dublin, County Dublin, Ireland

Hamburg, Germany

Responsible for the projects SevenLands and Dark Age Wars a third party publication. Focusing on monetisation and player retention with a strong "results over process" approach.Agile development with Scrum, management of backlog, roadmap planning, as well as personnel and budget responsibility.

Hamburg, Germany

Responsible for player support, social media strategy, CRM and translations for the English and international versions of Grepolis and The West. Successfully launched international and English versions of Grepolis. Led a large and diverse virtual team of over thirty individuals.Strong focus on language quality and customer satisfaction.

Portlaoise, County Laois, Ireland

Management of all on and off site processes dealing with human skeletal remains with reference to ethical and legal considerationsResearch, preparation and writing of osteoarchaeological reports for large scale infrastructural projects

Portlaoise, County Laois, Ireland

Master Of Science - Ms, Osteology And Funerary Archaeology

Bachelors (Hons), Archaeology And Classical Civilisation