I'm Phil, and as you may have read, I lead where others fear to tread.Or Something like that.My background is copy, agency-side and freelance. I write words for profit and pleasure. Headlines, taglines, iambic and trochaic lines (in my former life as a poet)But what does it mean?I get to the heart of brands, propositions, and products, crafting and grafting to make audiences stop, act, and buy.The buy part is critical.And now, I lead the Custodia marketing team with an acute awareness of the leadership qualities that I've always respected.Here to share my skills.Why not reach out and tell me what brings you on LinkedIn?
Listed skills include Financial Risk, Financial Services, Governance, Fsa, and 22 others.