Helping create community. connection and inspiration for financial marketers in the Philadelphia area.

Helping to build this boutique agency through account leadership and ongoing marketing and sales activities for the firm.

Managed large-scale budgets and internal and external resources in the development of digital and traditional advertising, public relations and internal communications programs that led to measurable shifts in awareness, engagement and uptake of the Hartford Funds brand.

Oversaw the function of brand strategy for the agency; managing and mentoring a team of five brand strategists and leading messaging and digital/traditional marcomm planning for clients as varied as IKEA USA, Comcast, Beneficial Bank, AmerisourceBergen, Einstein Healthcare Network, Cozen O'Connor and many others.

Managed all online and offline marketing operations, including heading up the redesign, redevelopment and ongoing promotional activities for the www.twoleavesandabud.com ecommerce platform.

Oversaw all qualitative and quantitative research while devising brand positioning, messaging and digital, social and web-build strategies for a variety of clients.

Assisted the account management team in day to day responsibilities while also building relationships with the Philadelphia blogosphere and media outlets to garner earned media hits for an underground guerilla campaign.

Helped to promote this nonprofit through online and offline channels, while also helping to organize promotional events in the Somerville area.