Phil Friedmann Email & Phone Number

• Business leader for several key accounts in the payment category, financial services, consumer goods, telecommunications, retail, other sectors.• Managed Ipsos' Syndicated Payments Tracker (PCS) - Canada's longest running syndicated payment card tracker that provides timely insights on the fast changing payments landscape in Canada.• Global cross BU leader for major global client.Leader on a global payments tracking study (brand + advertising) for more than 10 years in 20+ countries. • Currently manage global research programs in financial services and consumer goods.• Internal go-to resource for research methods, category knowledge (finance, other) and advertising related questions.

• Managed financial services practice, including business development and project fulfillment.• Designed, marketed and serviced syndicated tracking products including mutual funds, electronic banking channels, wealth management for the affluent investor, internet adoption.• Utilized full range of research techniques for custom research projects, including in-depth interviews, focus groups and wide range on quantitative research approaches.

• Managed department of senior researchers and budget of several million dollars.• Acquired broad range of experience, including managing customer satisfaction tracking program, concept testing, product design, pricing, communications.• Involved in key strategic research in the areas of segmentation, wealth management, product design and optimization, pricing, financial advisory services.

Toronto, Canada Area

• Consulted with clients in a wide range of industries, including: banking, telecommunications, food, technology.• Using client briefs, developed proposals including research design, sampling plan, costing and approach to analysis.• Managed projects from design through to report preparation, analysis and writing conclusions and implications.• Participated successfully in business development, including writing proposals with existing clients and new prospects.

Master Of Arts, Economics

Ba, Economics