Phil Goldberg Email and Phone Number
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I am a 30-year veteran of the advertising and marketing business, bringing strategic insight and experience with just about every major industry category. In the agency environment, I’ve worked as a senior strategist and account management leader on more than 80 accounts, including such prestigious brands as Southwest Airlines, Hyatt Hotels, Motorola, Citibank, Ralston Purina, SC Johnson, Jim Beam, Toyota, Cox Communications and PetSmart, to name a few.As an accomplished and versatile marketing professional, I bring extensive experience in agency management, new business, marketing consultation, brand identity, new product introductions, brand stewardship, annual planning and the development of integrated marketing communications spanning traditional, digital and social channels. I’m a strong leader with the ability to build, motivate and lead teams, with a focus on collaboration, accountability and results. Core competencies include: • Marketing Consulting & Strategic Planning • Communication Strategy & Brand Positioning • Client Relationship Management • Account and Project Management • Traditional, Digital & Social Media Marketing • Integrated Campaign Development and Execution• Channel Strategy • New Business Development• B2C and B2B Marketing• Promotional Programs• Budget Management, P&L• Research & Business Analytics• Recruitment and Team-Building• Mentorship & Training
Nucleus Marketing Lab
View- Website:
- nucleusmarketinglab.com
- Employees:
- 12
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Director Of Account ManagementNucleus Marketing LabPhoenix, Az, Us
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Director Of Account ManagementNucleus Marketing Lab May 2014 - PresentPhoenix, Arizona AreaBorn at the intersection of marketing and psychology, Nucleus Marketing Lab strengthens brands in two compelling ways – through enlightening insights into their customers and with thoughtful creative that resonates with their consumers. Our insights work propels decisions in marketing communications, product development, user experience, service experience, and brand positioning. Our creative work includes integrated campaigns, video production and identity conceptualization. Those who hire Nucleus are astute, brand-conscious business leaders who understand that the impression their brands make on their customers is inextricably linked to their business' success. A sample of our clients includes APS, Arizona Humane Society, Dun & Bradstreet, Grand Canyon University, Mark-Taylor, The Joint Chiropractic, and The Little Gym, as well as select advertising agencies. Each team member at Nucleus has at least 20 years of marketing and agency experience across various industries including CPG, foodservice, healthcare, retail, education and technology. Our credo since 2005 has been three simple words: Perception Precedes Persuasion. -
Svp, Dir. Of Account ManagementCramer-Krasselt Jul 1996 - May 2014Phoenix, Arizona AreaKey Client Experience: AJ’s Fine Foods, ASU College of Law, Apollo Group, Arizona Foundation for Women, Arizona Science Center, Baker Bros. Flooring, Bashas’, Beazer Homes, Blue Cross Blue Shield of AZ, Blue Man Group, Cliff Castle Casino, Cox Communications, Crystal Springs, Culligan, DMB, Dial, Discount Tire, Hyatt Hotels & Resorts, The Little Gym, MGM Grand, Macerich, Monterey County CVB, Motorola, PetSmart, Phoenix Coyotes, Qwest, RA Sushi, Relief OTC, Revolution Tea, Shamrock Farms, SilverSneakers, Sun Health, Suncor, Truly Nolen, US WEST, University of Phoenix, Valley Toyota Dealers, Westcor, Wolfgang Puck, Zicam- Member of senior leadership team focusing on new business, new service offerings and agency operations- Helped agency acquire more than 45 new accounts accounting for $85+ million in new billings - Led account management team in the development and growth of new client relationships - Direct ongoing client service, relationship management, marketing consultation, brand strategy and integrated marketing communications plans- Responsible for FTE staffing plans, new hires, contract negotiations, agency financials, P&L, income projections, mentorship and training -
Vice President, Account SupervisorCramer-Krasselt Nov 1988 - Jul 1996Greater Chicago AreaKey Client Experience: Chicago Wolves (IHL) Hockey, Citibank Global Cash Management, Dean Foods, Haworth Business Furniture, Jim Beam Brands, LaSalle Banks, Moen Faucets, Rosemont Convention Center, Southwest Airlines, Sportmart- Drove development and implementation of integrated strategic, creative and promotional programs for Jim Beam Brands’ DeKuyper, Gilbey’s, Old Grand-Dad and Pusser’s Rum product lines- Spearheaded new product launch plans for Beam’s Booker’s, The Dalmore and Whyte & Mackay brands- Launch of Southwest Airlines “Just Plane Smart” value strategy- Orchestrated start-up marketing strategy and integrated launch plan for the IHL’s Chicago Wolves franchise resulting in league-leading attendance, doubling of projected ticket sales in year one- Member of Moen Faucets Team 6, a cross-functional team dedicated to product line evaluation and go-to-market strategy across all distribution channels- Major role in new business strategies and presentations accounting for more than $30 million in new billings
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Account SupervisorHdm Dawson Johns & Black 1986 - 1988
Phil Goldberg Skills
Phil Goldberg Education Details
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Advertising
Frequently Asked Questions about Phil Goldberg
What company does Phil Goldberg work for?
Phil Goldberg works for Nucleus Marketing Lab
What is Phil Goldberg's role at the current company?
Phil Goldberg's current role is Director of Account Management.
What is Phil Goldberg's email address?
Phil Goldberg's email address is pg****@****c-k.com
What is Phil Goldberg's direct phone number?
Phil Goldberg's direct phone number is (312) 616*****
What schools did Phil Goldberg attend?
Phil Goldberg attended Northwestern University.
What skills is Phil Goldberg known for?
Phil Goldberg has skills like Digital Strategy, Advertising, Integrated Marketing, Media Planning, Interactive Marketing, Social Media Marketing.
Who are Phil Goldberg's colleagues?
Phil Goldberg's colleagues are Roy Williams, Marie Browning, Muhammad Sami Sami Malik, Talha Malik.
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