Phil Hendrix Email & Phone Number

Charlotte, Nc, Us

Schwäbisch Gmünd, Baden-Württemberg, De

Responsible for North American eCommerce channel (D2C & B2B/Marketplaces), Global Digital Commercial Enablement, eCommerce Demand Planning, and Global Analytics - Full P&L ownership of eCom channel - Generated 23% CAGR for 5 year period while leading eCommerce channelD2C:- Exceeded EBITDA targets for D2C channel by 21% by improving marketing efficiency, conversion rates, and repeat rates ahead of 5 year business plan. - Achieved investment for platform migration to Shopify Plus and led project team with external developer agency to a successful migration that went live in Sept 2023. Led to a 21% lift in sales volume during Q4 vs Q4 2022. - Directed a 23% improvement in conversion rates by: --- Optimizing D2C product roadmap with a redesigned website, platform migration from Magento to Shopify Plus, and PDP enhancements. Migrated platform to Shopify Plus in Oct 2023. --- Guided user experience (UX) strategies involving consumer usability studies, on-site personalization improvements, streamlined checkout processes, PDP redesign, and site merchandising enhancements.Marketplace/B2B:- Drove +14% lift YoY in Q4 on global Amazon business after securing funding and global cross functional project team to improve digital content across top 200 ASINs in 7 countries and 5 languages. Included new video and images, SEO optimized copy, and the buildout of two new tools to track keyword and share of voice impact tied to ad strategies.Current Tech Stack: Shopify Plus, Nosto, Klaviyo, Yotpo, Bazaarvoice, Channel Advisor, ShipHero, Syndigo, Intentwise, Helium 10, Glew

Schwäbisch Gmünd, Baden-Württemberg, De

Responsible for North American eCommerce channel (D2C & B2B/Marketplaces), Global Digital Commercial Enablement, and Global Analytics - Full P&L ownership of eCom channel - Generated 28% CAGR for 3 year period while leading eCommerce channelD2C:- Secured board and executive alignment and investment for global D2C business by developing and presenting a five-year strategic plan in 2021. Led the engagement with a consulting firm to define a product roadmap and channel strategy.- Elevated Customer Lifetime Value (CLTV) by 18% through increased repeat rates and extended customer relationships by an average of 3 months. Implemented Klaviyo email and SMS marketing and Yotpo for higher retention rates.- Implemented a comprehensive data integration solution to track and integrate KPIs for business, merging key data sources for global D2C team to enhance action. Build out of dashboards for a holistic view of performance marketing, traffic acquisition, customer LTV, sales, and profit utilized in facilitating data-driven decision-making.- Led expansion of additional website for D2C business into Canada in 2022 increasing North American D2C revenue by 15%.Marketplace/B2B:- Directed investment in software for more efficiency and impact on growth. Researched, evaluated, negotiated, and led implementation for content syndication, review generation, digital shelf analytics, SEO optimization, dropship management and AMS Automation.- Conducted search and review for retail.com advertising agencies (Flywheel Digital, Intentwise).- Directed implementation of seven dropship integrations.Appointed as Global Project Lead for board directed strategic initiative; Digitalization - Global eCommerce, responsible for a global 5-year strategic project plan. Led cross-functional teams, assigned KPIs, ensured delivery of projects. Tech Stack: Magento, Nosto, Klaviyo, Yotpo, Bazaarvoice, Channel Advisor, ShipHero, Syndigo, Edge, Intentwise, Helium 10, Glew

Schwäbisch Gmünd, Baden-Württemberg, De

Promoted to Director of Strategy: Responsible for North American D2C channel (eCom & B&M), Strategic Projects, Demand & Supply Planning, and Global Analytics. D2C: - P&L ownership for North American Direct to Consumer business including branded site as well as pop-up retail stores. Launched D2C site in US Oct 2019 & led implementation of 4 retail holiday shops across 4 states leading first direct-to-consumer business for North America. - Exceeded EBITDA target by 7% for the D2C channel, resulting in a sustained increase in revenue and market share.- Exceeded 2nd year D2C expectations by over 100% and 3rd year by 50% based on channel 3 year strategic plan at launch.- Secured a 300% increase in performance marketing investment, selection and management of digital ad agency, and steered advertising strategies across Google, Amazon, and social media platforms, resulting in increased online visibility and revenue.- Led the business case development, market analysis, store lease negotiation, and staffing agency partnership for four seasonal pop-up shops. Hired, trained, and managed a team of 30 part-time associates. Drove successful brand awareness impact on key markets, driving high new customer acquisition, and strong revenue generation. Strategic project management: - Leadership of one project manager for NA business. Projects included pop-up shops, D2C website launch, business planning facilitation, process improvement, and ROI tool developmentNorth American Demand & Supply Planning: - Led DSP team establishing processes to improve the use of consumer sales data for demand plan analysis. Leveraged global analytics team to develop in house demand planning tool for improved automation of trend analysis.Leadership team sponsor for eCommerce task force - Directed 12-member, cross-functional team during pandemic. Drove 120% growth vs 2019. Optimized content, ad strategies, merchandising, and promotions.

Schwäbisch Gmünd, Baden-Württemberg, De

- Successfully led a team responsible for driving business value through insights on market, product, sales, and consumer demand trends. The team was responsible for creating and maintaining an internal database, compiling data from over 90 global retail partners and NPD syndicated data across 6 countries. In addition, the team performed routine and ad-hoc analysis of that data to support company growth targets.- Proven expertise in product leadership, driving the development and implementation of innovative solutions that drive business growth. Included in this was the development of an in-house tool for planogram optimization, utilizing item turns analysis based on six product attributes applied at the country and channel level to create product listing recommendations that led to an average increase of 12% in sales velocity.- Presented monthly reports on market and company trends to senior leadership, global sales and marketing teams, and demand planning leadership, fostering a data-driven culture within the organization.- Demonstrated ability to lead, mentor, and develop teams of data professionals, fostering a collaborative, results-driven environment.- Supported the North American President on business plan development, strategy, and project planning and facilitated the development of a 5 year drivers based forecast. - Was a member of the North American Management Team.

Plainview, New York, Us

GYMGUYZ is committed to enhancing and changing the overall health and fitness of individuals worldwide. As the leader in Home Personal Training, we take pride in providing convenient, customized and creative workouts that results in a new you.As #1 in Home Personal Training, we offer individualized one-on-one workouts, group instruction and corporate fitness. GYMGUYZ has an amazing team of certified coaches that incorporate the GYMGUYZ philosophy of the 3 C’s during each workout. Our workouts are Convenient, Customized & Creative. For your convenience, we travel to you in our GYMGUYZ van to your home, office, park or setting of your choice, at a time that works best for you. Each van is stocked with state of the art fitness equipment enabling the GYMGUYZ coach to provide you with your customized workout. Our certified coaches are trained using the GYMGUYZ methodologies. We utilize the tools and techniques required for a creative exercise program with high quality service. No two workouts are ever the same!GYMGUYZ is not like any other gym or fitness program. We have no membership fees, the first visit is always free and the initial assessment includes a body assessment, fitness assessment and a nutrition assessment. We welcome all individuals of all levels regardless of experience, age or ability. Each client is reassessed every 15 weeks to ensure that you are exceeding your goals. GYMGUYZ teaches lifelong habits that will keep you looking and feeling your best.We serve the City of Richmond, Henrico County, and Chesterfield County.

Glen Allen, Virginia, Us

• Managed monthly business reviews for distribution which communicated performance levels, forecasting expectations, strategic initiative analysis, key trends, and leading indicators paramount to the business. Developed easily understandable data visualizations that assist in telling the story for the distribution organization. Facilitated insights from leaders throughout sales, operations, product, and competitive intelligence. Distributed presentation throughout organization and presented to cross-functional groups including senior leaders.• Consulted with sales leadership to redesign sales territories and provided equitable sales goals to maximize individual sales opportunity throughout distribution channel. • Managed distribution sales forecasting life cycle. Program included designing forecasting model, assimilating business process and product changes which influenced production, identified KPIs causing variance from expectations, communicated expectations monthly with leadership, and identified gaps between forecast and plan. • Monitored and analyzed focus distribution partners’ performance and presented findings quarterly to sales leadership. Consulted with sales team to identify growth opportunities and created initiative tracking to enable success sharing throughout organization. • Identified sales process prioritization opportunity for sales team and developed a lead scoring process which integrated all sales touch points and producer interaction with digital marketing. Enabled the sales team to understand each producer’s position on marketing life cycle and their likelihood of purchase so they could devote activities to most impactful producers. • Partnered with marketing directors to measure and drive program effectiveness, including both digital and offline marketing analysis.

Mechanicsville, Va, Us

• Developed and managed all program financial analysis, metrics, and business reporting for internal and external customers nationally, and ensured the implemented program’s success within agreed upon metrics. • Provided guidance to sales leadership during sales incentive and compensation program design. Managed divisional sales compensation analysis and worked with Human Resources and Finance on all compensation policies. • Provided consultation to management and sales division detailing prospective account financial modeling of return on investment, cost / benefit analysis, business scenario planning, and other analytical reports.• Provided sales impact through direct facilitation of assessments, quarterly business review preparation, and presentation of the program’s financial impact to client hospital administrators and executives.• Lead team of IT developers and end users to design three new database universes which enhanced analytical reporting capabilities helping to streamline reporting process.

Richmond, Virginia, Us

• Designed cross divisional financial analysis on various key company initiatives specified by senior management, creating presentations for senior management to use for strategic planning in steering the company. • Saved the finance department an average of 40 work hours per month and created more accurate reporting methods. Did this by designing over twenty Access databases, creating Excel templates and writing macros to assist the department in automating manual account reconciliation and financial reporting processes. • Performed complex data analysis pulling information from various data storage locations using multiple information systems, merging data to provide answers to senior management under strict time requirements while maintaining utmost accuracy. • Project Manager working with a team of six employees to identify system operational issues and implement quality resolutions. Acted as a liaison between developers and accountants to write project requirements and prioritize needs.

Coraopolis, Pa, Us

• Increased store performance to be 8% above goal the year after being hired, which was an 18% increase to goal from the year prior. • Hired, trained, reviewed, and scheduled a staff ranging from 30-45 FT and PT employees for a $5 million retail store. • Implemented a training program with all sales associates to have them certified in a company driven training program. Increased sales staff certification to 80% from only 20% at the time of hire. • While acting as inventory manager reduced inventory shrinkage 75%, saving the company over $60,000.

Austin, Tx, Us

• Routinely lead store and district in sales. Awarded “Top Gun” 3 times for being top 10 sales in company.

Milwaukee, Wi, Us

Bachelor’S Degree, Psychology

Master Of Business Administration (M.B.A.)