Phil Henricks Email & Phone Number

New York, Ny, Us

New Hope, Pennsylvania, Us

The Meet Group / Growlr App:Senior Director of Marketing for the Growlr app, one of the largest global LGBT+ social networks and dating platforms. I manage all marketing, acquisition and branding efforts and work closely with product and design teams on UX. Additionally, I organized and managed the successful launch of our live streaming product in 2020.

New York, New York, Us

• Developed market specific strategies in North America, Asia and Latin America that resulted in a 30% year on year increase in revenue for the dating/social networking app Jack’d• Created and managed $1.2M integrated marketing budget focused on install campaigns, engagement initiatives, content creation, influencer networking and events• Increased percentage of paid users by 25% by working closely with Product Team to maximize value of feature set and developed lifecycle messaging to communicate value to members• Achieved a 12% year on year increase in active users via install campaigns on multiple social media channels, and search engines• Developed price increase that will generate roughly $10K in additional monthly revenue• Launched the Wicked.online blog as a content partner – generated over 750K unique monthly visitors

A boutique consulting firm specializing in branding and lifestyle for clients including Winter NYC Antiques Show, Rabb.it, Kangaroo Manufacturing, and Private Gym. I was responsible for rebranding, SEM and niche marketing and building strategic partnerships, depending on the specific client.

Oversaw all marketing, advertising and promotional efforts for the Recon.com website and its affiliated apps. During my time there I significantly increased direct engagement and communication with users that led to record-braking traffic figures and revenue. In addition to marketing I worked closely with developers to create new features and functionality on both website and apps. Other highlights include: Increased Social Media presence and following by over 300% Designed program to increase member retention and conversion that created more than $250,000 (£155,000) in additional revenueLaunched and managed successful SEM campaign responsible for acquisition of roughly 29,000 users with a lifetime value of $230,000 (£142,000) Managed worldwide pricing increase that resulted in 15% increase in revenue Liaised closely with Events and E-commerce departments to insure unified branding, increased collaboration and consistent messaging

Developed the re-launch of the iconic brand Gaydar.net for the North and South American markets, increasing traffic by nearly 40% through a strategic mix of digital campaigns, SEM, print, PR and events. In addition I worked closely with developers on updating and improving functionality to enhance membership sales.Was responsible for developing an entire advertising campaign (digital and print) from securing talent to the art direction of final creative. In addition I also managed all media outreach both online and offline, reaching over 600,000 through press online and offline.

Online Buddies is the parent company of Manhunt.net, the world's largest gay personals and social networking website. As Director of Marketing I led the growth and development of the site into an international leader with 1,400,000 worldwide members. Through my efforts and strategy annual revenue increased from $1m to $20m.My responsibilities included creating and managing a marketing budget of $4m including planning all SEM and traditional media buys. I oversaw the creation of a very successful Sales Department and an affiliate program that generated over $500k in annual revenue. In addition I planned the translation of the site into 4 languages and the integrated marketing plans in over 12 key international markets. I also collaborated with the Technology team to create new site features and functionality. While at Manhunt I recruited and managed a full time staff of ten and developed a field marketing organization of 20 worldwide reps.

Advanced Communications is the parent company of m4m-world.com, a pioneer in the gay dating space and one of the first dating sites to successfully create a subscription model to convert members to pay. Through my branding and marketing efforts m4m-world.com expanded aggressively and was the market leader at the time.• Maintained annual marketing budget of roughly $400k• Developed all print and online marketing campaigns and strategies• Negotiated and scheduled all media buys in online and offline outlets• Doubled website traffic in existing major markets through strategic mix of online marketing, traditional media and on–premise promotions• Planned and implemented marketing launch in several key markets including Toronto and London• Negotiated co-marketing agreements with key websites and national magazines• Sourced vendors both domestically and internationally for all promotion items and collateral• Generated substantial local, national and international press

Us

Led all New York City on-premise and grassroots activities surrounding new product launch for Brown & Williamson including consumer promotions, special events, and creative and collateral development. Managed and trained a staff of 40+ for aggressive product sampling campaign that reached over 4,000 consumers monthly.