I now work with a variety of brands as a Consultant and Freelance creative roles within agencies, advising clients on their creative options both digitally and in print – delivering well thought through creative concepts. I am able to work across a variety of projects, from brand communications to advertising, content creation to eCommerce design. Maintaining a proven track record of pitching and winning new business.

I headed up the creative team of a luxury children’s fashion retailer selling world famous brands – Gucci, Burberry, Fendi and Balenciaga to name but a few.I was brought in to ‘upgrade’ the luxury aesthetic of the brand with new templates for the website, email campaigns and all social channels. Developing a Tone of Voice that was both elegant and aspirational with a fun element – more relevant to children – to give the brand a much needed boost.I created a new positioning – the children’s style destination – justified through new brand pillars – and more sustainable packing with recyclable gift boxes and ecomm packaging.

Worked with a partner in a collaborative team, to produce original, powerful and appropriate brand ideas that connect with the audience and create differentiation for our clients’ businesses. East Lifestyle: Developed a brand refresh and new positioning with style guides for every touch point. Produced campaigns for Spring/Summer, Autumn/Winter and Christmas. Responsible for all ecomm photography and eDM campaigns. Advised on VM and created instore displays. Proportion London: Rebranded the business to help it gain momentum, created new collateral material to help them through a phase of a rapid growth underpinned by receiving a Royal Warrant.Created Carteirra, a luxury wine brand, designed and produced both print and digital creative leading to its trade sale to Vergenoegd Wine Estate in 2013.CSL DualCom: Rebranded from an alarm company to IoT player, allowing Bowmark Capital to sell their stake for a substantial return in 2015.

Responsible for not only the creative output but also account management and production. Reporting to the Media Circus Group board. Fortnum & Mason: Responsible for the creative, marketing and communications strategies for Fortnum’s online business as well as delivering a consistent luxury branding and image message. Doubled the online sales through a value/frequency/recency strategy and a consistent design approach to their product imagery and mailings.Launched Finlux TV’s as an online only retail brand, delivering successful multi-brand level creative campaigns – achieving a turnover of £2m inside two years.Borders Books: Led the development of concepts and strategies. Directed the design and development of creative materials, ensuring brand identiy and tone of voice remained consistent across all channels. Collaborated with senior clients on opportunities to expand product offering.

Responsible for the entire creative output of the agency. Set up in-house studio with web developers, illustrators and artworkers.Virgin Mobile: Led the creative direction and design of all projects, collaborating with the leads of other agencies to ensure the brief was managed and executed to the clients’ requirements. The team increased Virgin Mobile’s customer base from 400,000 to over 4m in five years before the business was sold to cable giant NTL.Trium: Creative lead on Mitsubishi Electric’s mobile phone business providing guidance to overall creative branding and strategy through extensive research across Europe. Produced pan-European campaigns and marketing collateral achieving 10%+ market share in 12 countries within two years.Molton Brown: Responsible for developing and delivering all design output across products, campaigns and experiential / events. Visualising the new positioning from a ‘bath and body’ supplier to a luxury British beauty brand. Our success leading to the sale to Kao Corporation for £170m. Morgan Stanley: Rebranded the Dean Witter Discovery credit card business and developed creative guidelines collaborating with the US creative team. Creative lead on acquisition and retention mailings beating the American control pack.