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Phil Masiello is an innovative and dynamic senior leader with over 20 years of progressive experience in the e-commerce, marketing, and startup sectors. He founded CrunchGrowth, a seasoned entrepreneur known for his revolutionary impact on business strategy and e-commerce. Phil's entrepreneurial journey began at 27, enhanced by an MBA with a concentration in Marketing and Finance, which has been a fundamental cornerstone for his ventures. From a pioneering role in e-commerce for the meal industry with the founding of The Daily Market to transformative work as the co-founder of Raw Essentials Skin Care with Carol Alt, Phil has consistently showcased his strategic insight.Phil's expertise extends to brand strategy and digital marketing across various consumer product spaces, including food, fashion, beauty, and personal care. As a founder and CEO, he's crafted several disruptive business models at the intersection of emerging digital technologies and consumer lifestyles, with a sharp focus on lifestyle products. His adeptness at developing effective digital and social strategies and campaigns has significantly elevated brand recognition and drive top-line sales growth.His ventures, such as 800razors.com, highlight his creative and effective PR strategies, while his agency, CrunchGrowth, is celebrated for its innovative, cost-effective approaches to maximizing sales, particularly in the food and personal care sectors. Phil's commitment to multi-channel customer acquisition models has built brand awareness and driven sales at a rapid and cost-effective rate.As an expert business startup builder in the B2C channel, Phil is also heavily focused on the finances, sales, marketing, and operations of multi-platform brand development. Additionally, he shares his wealth of knowledge through "Crunching Your Growth" on E360tv, interviewing leading experts and inspiring a new generation of business leaders.Phil Masiello's specialties include e-commerce, entrepreneurship, business startups, brand development, digital marketing, social media marketing, brand messaging, social media, branding and identity, DRTV, television shopping channels, infomercials, retail, and consumer marketing. His story is a testament to transformative thinking and the power of adapting to the ever-evolving e-commerce landscape.
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ExpertIntroBaltimore, Md, Us -
Talk Show HostCrunching Your Growth May 2023 - PresentJoin us on a journey of entrepreneurship as we bring you exclusive interviews with successful business owners on 'Crunching Your Growth.' Hear their inspiring tales of triumph, funny anecdotes, and close calls while gaining unique insights to help you take the first steps in starting your own business. A must-watch for all aspiring entrepreneurs!Ready to start your own business? Let's get real - do you know what you are getting yourself into? Crunching Your Growth is the brainchild of an experienced entrepreneur, Phil Masiello. With several books on digital marketing and brand building already published by Amazon and an impressive portfolio of direct-to-consumer food, fashion, beauty, and personal care brands under his belt - you know your journey starts with the right mentor. But it doesn't stop there! Phil has gathered seasoned entrepreneurs from around the country who open up about their near-death experiences as startups – all for educational entertainment! No more generic advice about startup success stories! Hear first-hand accounts from those who lived it - enjoy the funny moments and grasp how to succeed in business without going through everything yourself. Get insight on how to launch your dream product or company and how to avoid potential mistakes along the way. Take advantage of this fantastic opportunity to learn what starting a business looks like by tuning into Think Engage Thrive weekly!just nowTune in for interviews from entrepreneurs like you who want to share what they've learned while starting their businesses on Crunching Your Growth – The Power of Growint Your Startup!
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Architect Of Building Profitable E-Commerce BrandsCrunchgrowth Jul 2018 - PresentTowson, Md, UsSOCIAL MEDIAInstagram Reels and Tik Tok have exploded over the past year. Brands who are taking advantage of this are seeing growth in brand awareness and sales. We are experts using social analytics to build brand awareness and drive sales without paying for expensive ads that don't perform. AMAZON STRATEGYAmazon is not an easy marketplace to master. We help brands with developing and executing a profitable strategy for getting to the top of search as well as a paid ad strategy. We’ve literally written the book on selling on Amazon, and we can apply our expertise to help you grow your B2C business through increased sales on Amazon and other marketplaces.E-COMMERCE STRATEGYWe help small to medium size brands develop and execute a profitable e-commerce strategy using Search Engine Optimization (SEO), Paid ads, Content Strategy, Email Automation and Social Media. Having built several profitable e-commerce brands, we can accelerate you along the bumpy road ahead. EMAIL MARKETINGEmail is the most profitable channel for any e-commerce company. Using email automation as a sales and customer retention strategy is an often overlooked benefit. We are experts at using email to gain new customers, retain existing customers and grow your brand profitably. DIGITAL MARKETINGFrom establishing a solid digital marketing strategy to executing various tactics including search engine marketing, pay-per-click advertising, search engine optimization, email marketing, and more; we’ve got you covered. More than just a digital agency, we leverage proprietary processes, technology, data, and automation to deliver meaningful results and true ROI.B2B LEAD GENERATIONWe combine sophisticated data mining techniques with leading-edge sales outreach automation and a tailored communications strategy to identify, target, and engage prospective customers. -
Founder And CeoCrunchgrowth Aug 2016 - PresentTowson, Md, UsPhil has taken his wealth of e-commerce knowledge and created Hound Dog Digital (predecessor to CrunchGrowth) to help eCommerce clients to drive down their customer acquisition costs and improve overall marketing spend efficiency. Using innovative SEO and PPC skills, along with a strong emphasis on email and social media, Hound Dog Digital has been able to show improved results for their clients in short periods of time. Hound Dog Digital is rapidly becoming a leader in assisting their eCommerce clients expand on the Amazon marketplace platform as well, creating incremental sales growth and profits.
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Consultant Member Board Of AdvisorsMow Shaving Jan 2017 - PresentCaesarea Industrial Park, Caesarea, Il* Developing strategic financial relationships to help the brand scale faster* Provide direction on the website, SEO, Social Media and digital marketing strategy* Advise on industry trends, data and direction -
Book AuthorThink - Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age Jun 2017 - PresentDigital marketing has transformed how business is done. Today it’s easier than ever to get your message in front of customers. The problem is that it’s just as easy for your competition, too. So how do you make your brand stand out from the crowd? What tools and resources can make your business thrive?Phillip Masiello, one of the world’s leading Internet marketers, has the answers.Masiello’s new book THINK ENGAGE THRIVE! reveals the promotional secrets behind many of the most successful international brandsThrough lessons he learned as an entrepreneur, TV shopping marketer, and million- dollar Amazon seller, Masiello contrasts dysfunctional corporate cultures with the best-known companies doing marketing right, including Apple, Amazon, and Dunkin’ Donuts.In THINK ENGAGE THRIVE! you’ll learn to use today’s unprecedented customer data tools to intelligently target your customers. By applying the principles Masiello lays out, you’ll convert clicks into sales and service into retention. Your business will skyrocket as you THINK ENGAGE THRIVE!
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Thought Leader - Ecommerce And Amazon Selling Content ContributorVarious Online And Print Publications Jan 2017 - PresentUsRegular contributor and columnist to several online publications such as PracticalEcommerce.com, Digitalcommerce360.com, Business.com and RetailWire.com. My focus is on providing relevant marketing tools and tips for ecommerce brands, Amazon sellers and omni-channel retailer to improve their sales performance. -
Founder, Ceo & President800Razors.Com Jan 2013 - Aug 2016Baltimore, Maryland, Use-Commerce company selling American Made, men’s and women’s shaving and personal care products. • Founded and grew to over $2 million in first year sales with a 60% retention rate, average sale of $30 and a customer acquisition cost under $40 and customer satisfaction ratings of 4.9 of 5.• Provided key leadership and strategic direction to all functions of the company. Collaborating with the Board of Directors on long-term strategy and short-term execution.• Allocated a $2 million + marketing budget to acquire customers through TV, Online, Social and Content marketing channels to acquire customers consistently under $40• Set up an innovative fulfillment system to ship to consumers FREE while keeping package costs under $6 per unit. -
Investor And Board MemberSales Channels, Inc Apr 2007 - Sep 2014Sales Channels is a dynamic company that specializes in marketing celebrity and consumer brands on DRTV, TV shopping channels and infomercials.
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Co Founder, President And CooRaw Essentials May 2008 - Jan 2013Brisbane, Qld, AuCo-founded the first raw lifestyle inspired skin care brand for mass channel based upon the raw, natural and organic philosophy of supermodel Carol Alt. Grew the brand on 2 shopping channels and over 1500 stores in North America.• Launched “Raw Essentials by Carol Alt” skin care and cosmetic line on HSN and The Shopping Channel in Toronto, CN, growing sales to over $1million in the first 10 months of operations.• Led the $3 million second year sales launch strategy for Raw Essentials into the mass retail, web and international channels.• Utilized beauty and fashion bloggers, social media outlets and SEO tools to increase online sales, drive customers to retail and TV, and build brand awareness.• Raised over $4 million in funding to continue expanding the brand into other channels.• Led the sale of the company to a Fortune 1000 manufacturer. -
Evp - CooMetro Marketing Jan 2004 - Apr 2008Consumer Brand development and marketing company.Drove the strategic planning, sales, marketing and operations for this $90 million annual sales consumer product sales and marketing company with product placements in Technology, Health and Wellness, Natural, Grocery and Hardlines. • Managed the $90 million operating budget with over 100 product lines in 8 distinct product categories.• Trained the 10 person sales group on relationship selling and strategic selling techniques to achieve the brand objectives for the key customers Ahold, Food Lion, Supervalu, Publix, Harris Teeter, Lowes Food, Home Depot, Lowes, Family Dollar, Walmart, Target, Rite Aid, Duane Reade and other regional chains in the mid-atlantic and southeast.• Reduced operating costs by 11.2% in 2 years through streamlining product lines and focusing the organization on profitable sales drivers.• Developed products for alternative channels, using quantitative and qualitative data on consumer needs and expectations to increase revenues 18% for a 3 year period.• Led annual strategic planning sessions, as well as the quarterly follow up sessions to ensure deliverables were being met on time.
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Vice President Of Marketing And MerchandisingQuick Chek Food Stores Oct 2001 - Jan 2004Developed the rebranding strategy for this 120 plus convenience food retailer to a grab and go food and fuel company. Developed programs to shift profits from cigarettes and convenience grocery to grab and go fresh food, sandwiches and snacks.
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Vice PresidentHarris Teeter Supermarkets 1997 - 2001Matthews, North Carolina, UsDeveloped and executed the strategic sales, marketing, merchandising and operating plans for the $400 million annual sales, Fresh Food division within this150-store, 7 state supermarket retailer focusing on quality perishables and a high level of service in a cutting edge store design.• Turned around a money losing division, increasing profits over 50% year after year by changing the manufacturing and distribution processes.• Reduced labor costs 15% and enhanced consistency to the customer by creating programs that streamlined execution of product delivery processes.• Expanded customer purchase penetration from 27% of existing customers to 43% and increased identical sales for the division $30 million annually by designing and implementing innovative marketing techniques. • Developed and executed a new brand that elevated the Fresh Food area of the store and provided a solution for “What’s for Dinner Tonight.” -
Founder CeoThe Daily Market Jul 1996 - Apr 1999Conceptualized this innovative, upscale chain of 5 urban meal stores in the Washington, DC market, focused on “meals to go” for customers on their way to and from work. Developed the brand from a business plan to raising capital to an operating company.• Raised over $4 million in capital from a Fortune 500 company to refine the brand model and prepare for expansion.• Grew the company from a business plan to a 5 store operating company in 2 years.• Used innovative supply chain processes, partnering with manufacturers, achieving unit level profit of 9.6% on annual sales of $1.5 million per store.• Engaged by an investment company to integrate the brand and strategic supply chain model into the supermarket division of a Fortune 500 company resulting in improved sales and profits.• Successfully engineered the sale of the company.
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Director Of Fresh FoodsStar Markets Apr 1995 - May 1996Developed and implemented the infrastructure for the prepared foods division of this Boston area grocery retailer. • Developed the operating systems and core processes for this division.• Hired and trained the core staff of buyers, merchants and production staff• Opened the production facilities in 8 stores in 12 months.• Implemented the core merchandising plans and formats for the division.
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VpSutton Place Gourmet 1989 - 1995A High end, high service level, specialty retailer operating under the Sutton Place Gourmet, Balducci’s, and Hay Day Market banners. Increased levels of responsibility, from Store Manager, Director of Manufacturing to Vice President. Managed many aspects of this retail company as it grew from 2 stores in the Washington, DC market, to operating 15+ stores in DC, MD, VA, NY and CT. .• Opened and successfully managed the first store outside of the core market area exceeding the sales forecast by 9.3% and the profitability target by 7.6%. • Added incremental revenue of over $1 million by developing alternative channels of distribution for the companies’ products mainly in the catalog and mall kiosk business segments.• Increased overall company profitability 11% by managing and directing investments in manufacturing facilities• Worked closely with the CEO and CFO in raising expansion capital to support the growth of the company.• Managed the merchandising and sales mix of product as the company grew from 2 to 15 stores
Phil Masiello Skills
Phil Masiello Education Details
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University Of Maryland - Robert H. Smith School Of BusinessFinance Marketing
Frequently Asked Questions about Phil Masiello
What company does Phil Masiello work for?
Phil Masiello works for Intro
What is Phil Masiello's role at the current company?
Phil Masiello's current role is Expert.
What is Phil Masiello's email address?
Phil Masiello's email address is pm****@****ors.com
What is Phil Masiello's direct phone number?
Phil Masiello's direct phone number is +144347*****
What schools did Phil Masiello attend?
Phil Masiello attended University Of Maryland - Robert H. Smith School Of Business.
What are some of Phil Masiello's interests?
Phil Masiello has interest in Social Commerce, E Commerce, Mobile, Consumer Internet.
What skills is Phil Masiello known for?
Phil Masiello has skills like Marketing Strategy, Direct Marketing, Product Marketing, Brand Development, Direct Response Media, Multi Channel Retail, Entrepreneurial Skills, Entrepreneurial Experience, Startup Consulting, Start Up Operations, Fundraising, Rebranding.
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