A highly skilled Travel Industry senior executive with considerable experience of creating and implementing structural and cultural change programmes in the context of mergers and acquisitions. His proven leadership skills involving managing, developing and motivating teams to achieve corporate and personal objectives, combined with his first-class communication, strategic thinking, analytical and problem-solving abilities have generated an exceptional and consistent track record of delivering excellent, sustainable profit growth. Digital marketing expert with hands-on experience of paid search campaign creation, management and optimisation. He is analytical and results-orientated, commercially focused and has a wealth of hands-on experience in developing and growing both specialist and mass-market product including USA & Canada bespoke holidays, premium European and worldwide escorted holidays, Disney, cruise charter operations and budget coach product lines.Specialities: Digital marketing, commercial negotiation, yield management, staff development, cultural change, business transformation, merger and acquisition.