Phil Parker Email and Phone Number

Owned the Myprotein performance category brand calendar, leveraging consumer insights such as brand tracking & community data, create revenue-driving brand and product campaigns.Strategic Brand Development- Lead the formulation and execution of comprehensive brand strategies, ensuring alignment with market trends and consumer preferences.Partner & Sponsorship Collaboration - Cultivate strategic partnerships and sponsorships that align with the brand's values and objectives. Collaborate with external entities, athletes, and influencers to amplify brand visibility and foster mutually beneficial relationships.Data-Driven Decision Making - Utilise data analytics to inform strategic marketing decisions, closely monitoring KPIs and market trends to drive effective and impactful brand initiatives.Innovative Marketing Campaigns - Spearhead creative and impactful marketing campaigns across digital and traditional channels, fostering engagement and brand resonance.Cross-Functional Collaboration: Foster strong collaborations with cross-functional teams, including product development, brand insights, and marketing channels, to ensure seamless execution of brand initiatives and a unified brand experience.

As the Digital Marketing Exec, I execute all Social Media activity for AO.com, AO DE & sister brands.Work includes:- Implementing social media strategy for AO.com- Managing our social media assistants and apprentices, supporting them to execute all activity daily- Lead social media support plans for key product launches and brand campaigns, working across all departments to ensure launch is within timeline and requirements.- Work closely with Marketing Strategy, Trade, Design, Merchandising and PR teams to ensure all activity is aligned- Managing key external stakeholder relationships, providing regular updates on campaign activity, launches- Reporting on all activity on a weekly and monthly basis and using this data to drive forward future strategy.

The role involved a wide variety of techniques with the goal of promoting our client base across the web and achieving a regular stream of column inches, mentions and links.An enthusiasm for building relationships with journalists and online publishers through effective communication, and devising creative, fun and exciting new PR strategies was essential in this role. Since digital marketing is an ever-changing platform, I had to commit to expanding my knowledge and bring a willingness to learn. This was a great role in a fast-growth agency working with some of the UK's biggest high street brands. Responsibilities– Creating and executing digital PR & Content Marketing strategies for new and existing clients.– Communicating with journalists and online publishers through email and on the phone to generate coverage and online mentions. – Updating clients and providing monthly reports– Presenting new ideas to new and exisiting clients – Developing long-term relationships with both clients and media partners to achieve great results.

Creating and running successful Content Marketing, and Digital PR campaigns for clients across various sectors, specialising in eCommerce. Tasked with using techniques learnt from traditional marketing approaches to create engaging and interactive pieces. Worked closely with journalists and top-tier magazines to promote content to the highest possible sources and generate strong backlinks for the client's website. Client facing and involved in strategy, research and campaign implementation.

Founded, promoted and managed a successful weekly student event. This involved researching the market, creating a brand, recruiting and managing a team of promotion staff, and managing all aspects of the event on the night.