Phil Ritchie Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

North Ryde

Responsible for leading the teams in developing and implementing shopper focused retail strategies designed to drive sustainable and profitable category growth for IBA members and the ALM division at Metcash.

Sydney, Australia

National Category Manager across all liquor categories responsible for total category strategy and review processes for the core retail banner groups. The role incorporates the building of sales and profitability strategies across all segments, categories and suppliers to achieve the performance goals for all members, retailers, partners and shareholders. Drive results for the core retail group by managing the overall category excution in over 1,500 venues across Australia with particular focus towards range selection, space maximisation, merchandising excellence, service standards, promotional effectiveness and retailing execution. Clear communication the category analysis by utilising market and shopper insights which support each of the strategies employed to target each consumer group.

Sydney, Australia

In addition to the National Operations role with the Harry Brown Liquor Trader Group, took on the role of General Manager Merchandise for the newly created Down Under Cellars group. In this role I was responsible for the negotiation of supplier trading terms and adherence to the strategic direction of the Down Under Cellars group.

Sydney, Australia

Developed the strategic plan for the Category Development function across all business units to deliver the market share and Annual Operating Plan goals for the business. Aspects of the Category Development function include developing a strategy for each category and incorporate these strategies into the joint business plans for each individual supplier to the business. Conduct in depth analysis of the individual attributes of each retail venue nationally and utilise this information to provide recommendations to achieve the sales and profitability targets. Collaborate with internal and external stakeholders to gain insights for the use of marketing, merchandise and operations functions within the business. Develop space management strategies by category and state to reflect the latest category and shopper insights to maximise business performance. Develop the retail services and field operations teams by providing in-field coaching, regular feedback and individual mentoring.Developed and created the IP for an on-line training portal for the 2,000 members nationally (over 20,000 employees) which incorporated manager and staff training for on and off premise venues. Accredited training content included detail on Retail Standards, Compliance, Sales & Customer Service, Product Knowledge, Product and Category Innovation.

Sydney, Australia

Was responsible for the feasibility, design, development, implementation and training of all Harry Brown Liquor Trader large format retail outlets. Once the site was developed, I had full responsibility for the marketing, advertising, supplier negotiations and retail operations for all venues nationally. In addition to this I had full responsibility for the financial budgeting, forecasting, reporting and achievement of the business units' P&L. Included in the financial responsibilities was the negotiation with suppliers for specific trading terms for the group and the delivery of joint business plans for the optimal performance for all stakeholders.

Sydney, Australia

Full responsibility for managing the sales, marketing and financial aspects and relationship with both NSW Independent State based retail groups and National retail and wholesale groups including Coles, Metcash, Australian Liquor Marketers, Independent Brands Australia, Blue Hills, Harbottle Brown, Liquor Marketing Group, Hotel Liquor Wholesalers, Independent Liquor Group, Theo's Liquor Group, Liquorstax, Local Liquor and numerous on-premise Hotel and Restaurant groups.Key responsibilities included full sales and profitability planning and forecasting by customer, development of Joint Business Plans to deliver to plans and reporting to the executive team.

Sydney, Australia

All aspects of large format retailing including recruitment, budgeting, merchandising, training, product education, marketing, advertising, customer service, inventory management and financial reporting.

Diploma Of Business Management, Business Administration And Management, General

Higher School Certificate