Phil Spakowski Email & Phone Number

• Excel in managing multiple accounts, comprising a large majority of gross company revenue; expand revenue for primary accounts in portfolio.• Spearhead the development and launch of seven new websites, representing a diverse spectrum of industries and technology stacks.• Direct and motivate a cross-functional team of 25 programming, security, visual design, web analytics, UX, and testing professionals.• Conduct market and competitive research, marshalling data and applying advanced analytical tools/methodologies to optimize activities.• Apply industry-standard and cutting-edge SEO techniques to maximize visibility and impact.• Join forces with clients to set project scope, assess needs, establish communications, and build sustainable business relationships.• Accurately forecast and consistently achieve revenue and profitability goals across all accounts.• Formulate and implement a client feedback system, enabling development of an NPS score.• Leverage a full range of sophisticated CRM functionalities to aggregate and analyze data, manage communications, and track deliverables.

• Authored proposals, scope documents, and technical workflow documents to secure full-cycle success of all projects, including rollout and training.• Delivered 15 diverse new marketing programs, ranging from a Tier 3 fixed-operations search engine marketing program to multi-stop experiential event circuits.• Designated objectives, allocated budgets, forecasted results, engaged in resource planning, and optimized workflows to achieve maximum performance.• Administered Subaru of America’s co-op advertising program for its network of 500+ dealers, heading a fifteen-member team in processing claims and supporting agencies and retailers.• Authored business requirement documents and secured signoff from all key stakeholders for newly combined New Car Co-op Program and Parts and Service Co-op Program for Subaru.• Piloted implementation of retailer component of Subaru’s flagship sales/charitable giving event by gathering and implementing business requirements from key stakeholders.• Directed an event manager to administer partner/vendor relationships, logistics, and participation.• Played leading role in the implementation of Subaru national-to-local brand partnerships for the Subaru Love Promise campaign.• Ideated and supported local retailers with charitable partners.