Commercial Director : Germany
Frankfurt Am Main Area, Germany
Providing technological solutions for B2B and public sector clients; HCM solutions, Employee Benefits, Incentives / Rewards, including SaaS, prepaid payment card products, web platforms and other digital solutionsExecutive board member for the German subsidiary, identifying, supporting and delivering the future strategic direction of the business.Accountable for leading the German sales & marketing teams (5 direct reports, 21 indirect), and delivering revenue, EBIT and business growth. Implementation of a strategic change process, driving engagement and motivation across the Commercial team and the wider business.Country Lead for online development - Implementation of Salesforce CRM, deployment of Social Selling Programme and development of an e-Commerce platform.Succeeded in:‣ Achieving 200% growth in our Multi-Wallet card solution year-on-year, securing more than 1,000 new clients, and increasing client commission mix from 2.83% to more than 3.5% ‣ Restructuring the pricing models and market segmentation to deliver improved profitability of +14% vs the previous year.‣ Delivering a sense of purpose and motivation to a disengaged workforce, measured through an increase in the Aon Hewitt Employee Engagement Survey score from 43% to 74%.