Founder of multiple innovative content technology companies, Phil Tucker has been instrumental in driving behaviour change in the production, creative and media industries.Recently, PUSH Live, Phil’s audience focused distribution technology agency, has powered campaigns for the world’s leading brands, giving them ownership of media rights and audience engagement via social and digital media.A thought leader in the emerging world of decentralised content distribution, Phil is passionate about the ‘Creator to Curator’ evolution, connecting channel and audience owners with the world’s most engaging content, to maximise attention, retention and engagement.Phil’s deep knowledge of audience and community engagement has inspired creative and technological innovation, consistently delivering new methods for audience engagement, creating products and services that enable highly targeted acquisition and intelligent monetisation of audiences.