Phil Upton-Rowley Email & Phone Number

Boise, Idaho Area

• Deliver superior analytics for Albertsons’ corporate Marketing and Merchandising teams o Develop top-tier reporting for use throughout organizationo Perform ad hoc program and business analysis, with focus on Pricing.
• Build out a corporate Business Intelligence teamo Develop unified reporting for division and corporate teams that provides relevant, results-oriented informationo Produce analysis and reporting around the company’s.

Boise, ID

• Support Albertsons’ corporate Marketing and Merchandising teams o Develop top-tier reporting for use throughout organization o Perform ad hoc program and business analysis o Deliver actionable insights that drive.
• Build out a corporate Business Intelligence team o Develop unified reporting for division and corporate teams that provides relevant, results-oriented information o Produce analysis and reporting around the company’s.

Boise, Idaho Area

Support our grocery retail client's corporate and division marketing teams by providing best-in-class analytics. Focus on program performance impact, trend analysis, deep-dive investigations, and turning analytic-based insights into winning strategies.

Boise, Idaho Area

• Drove marketing program analysis, presenting detailed results and actionable insights. Responsible for the quality and effective use of customer shopping data.
• Delivered deep-dive analytics into customer performance throughout 1,100+ stores through extensive datamining of massive relational databases; analysis results ultimately reviewed and used by CEO, CMO, CFO, and other.
• Optimized the use of customer-based segmentation to support advanced marketing and merchandising strategies.
• Responsible for the evaluation of loyalty programs that drove over $80 million in incremental sales per year; presented results on a regular basis to corporate and division senior leadership.
• Improved data quality and analytical methodologies/standards, collaborating with merchandising, finance, IT, and marketing teams to drive universal acceptance.
• Leveraged test/control stores and customer-modeling techniques to identify the sales, margin, store, and customer impact of loyalty programs.

Boise, Idaho Area

• Developed, implemented, and analyzed direct mail marketing strategies for a $200 million debt recovery business.
• Created, tested, and launched direct mail marketing strategies estimated to increase gross revenue by over $40 million.
• Initiated cost reduction strategies, decreasing expenses by $4+ million per year.
• Designed new product features for a unique debt collection product that promoted customer opportunity and value.
• Developed spreadsheet tools that accurately forecast direct mail response, enabling better capacity planning of call center staff.

Topeka, Kansas Area

• Supervisor – Warehouse AccountingResponsible for the team that developed and produced month-end financial reporting for Payless’ distribution centers.
• Managed a team of Warehouse Accounting analysts, focusing on streamlining workflow process and automating spreadsheet tools to increase accuracy.
• Developed new spreadsheet tools to record, analyze, and improve Duty & Logistic costs for merchandise, enabling more comprehensive analysisFinancial Analyst – International MarginDeveloped and produced month-end.
• Turned chaotic store margin account balances into understandable, defensible amounts; worked with Latin American and domestic auditors to justify and certify those account balances.
• Identified over $25 million in unpaid inventory receipts; worked with Treasury team to recover from Latin American offices.
• Improved and standardized store activity reporting for Latin American operations, allowing more accurate and timely reporting of gross margin.

Bs, Business Management

Activities and Societies: Member of Golden Key and Gamma Beta Sigma National Honor Societies, Member of celebrated BYU Men's.

Mba, International Business

Graduated with High Honors GPA: 4.00 GMAT: 760