Planning Director
Ten years as Planning Director for this swashbuckling digital agency. Setting the strategy agenda for the agency and for a team of planners and UX, SEO, and social media specialists. Insisting on work whose purpose was clearly defined and whose value was precisely measured, which was uncommon in the early days of digital marketing. Worked for clients such as Royal Mail, Molson Coors, AG Barr, Open University, BASF, and RBS on digital communications, eCRM and service design. Board director, pitch leader and regular public speaker.