Focused on driving innovation and strategic growth through emerging technologies like AI and ML, shaping the future of market research and insights.

Investor and founding member of companies innovating and disrupting traditional businesses through the use of Tech Innovation and Gen AI. Projects / Investments:P1 Motorwerks: Investor (2022 - Present)Toluna Group: Investor (2019 - Present)Film Source: Advisor and Investor (2024 - Present)Noorishad Law Group: Advisor (2014 - Present)Most Wanted Co.: Advisor (2024 - Present)Qube: Advisory and Fractional Solutions (2023 - 2024)

The role of the Chief Digital and Product Officer at Toluna encompasses the overarching strategy and growth responsibilities, including direct management of product, marketing, and supply/panel teams across all Toluna entities and global assets. Our team consists of creators, innovators, strategists, and disruptors, driving a transformation in traditional market research. At the forefront of this transformation, we're spearheading the adoption of automation and agility, revolutionizing every facet of the insights collection process.

In my role, I held responsibility for overseeing all Toluna products and corporate marketing brand strategies, encompassing comprehensive go-to-market strategies. My primary mission was to drive accelerated revenue growth from Brands (direct B2B sales) by offering tailored products and solutions to address their evolving real-time consumer insights requirements.

As the Head of Digital Products at Toluna, I bore the responsibility for the entire spectrum of consumer insights products developed, owned, or established through partnerships. This encompassed a diverse range of offerings such as Toluna QuickSurveys, Toluna Analytics, SampleXpress, Toluna Communities, Toluna Automation, and Digital Tracking.

I joined with a mission to establish and launch Toluna QuickSurveys, an unprecedented market research solution that seamlessly integrated a sophisticated survey scripting tool with an active and engaging panel of highly profiled global respondents.

Medmarc Insurance Group is the leader in products liability insurance for the medical device industry. The Director of Online Marketing and Analytics is responsible for the company’s marketing strategy and lead generation programs. During my tenure I have established sound reporting practices, developed an overarching marketing strategy, refreshed Medmarc’s brand and online awareness and managed the groups budget.

As the Senior Manager of Product Marketing and Analytics, I oversaw all strategic objectives related to our interactive initiatives at the world's leading commercial real estate information company. During my tenure, I played a pivotal role in transitioning CoStar Group from primarily operating offline to becoming one of the largest and fastest-growing online marketing services for professionals in the commercial real estate industry. My key responsibilities included:• Interactive Marketing: I was responsible for developing and executing interactive marketing strategies, enhancing web reporting capabilities, optimizing site usability, and improving search engine optimization.• Digital Product Leadership: I took the lead in developing and marketing CoStar Showcase, managing its marketing and product development roadmap.• Tailored Strategies: I devised a new interactive marketing strategy and go-to-market approach specifically tailored to CoStar Showcase. This involved creating a unique set of keywords, crafting ad copy creatives, orchestrating email marketing campaigns, creating a microsite, and overseeing a significant migration of high-ranking SEO pages to Showcase.com.• Revenue Management: I owned and managed the product revenue stream for CoStar Showcase, including defining the sales go-to-market strategy. I ensured alignment between our sales and marketing strategies to meet company goals effectively.

The Manager of Marketing Analytics is responsible for developing, testing and reporting all web marketing campaigns. Developed and implemented effective search and media buy campaigns that returned high quality traffic which resulted in higher quality prospects for Loan to Learn.

comScore, renowned for its pioneering role in the internet research data collection industry, has consistently set the standard. As the Manager of Market Research Solutions, my role involves guiding comScore's clients in enhancing their online brand visibility and optimizing the performance of their websites and interactive marketing campaigns.

AOL holds the distinction of being the world's most recognized online brand. In my capacity as the Senior Marketing Analyst, I assumed the pivotal role of developing, implementing, and refining reporting practices within AOL's Media Networks. Notably, AOLMN was entrusted with overseeing all aspects of online advertising and online reporting for the expansive AOL network.