Phil Ayala Email and Phone Number

I handle daily website maintenance to ensure functionality and website optimization for a better user experience. Additionally, I write content for SEO purposes, work to create e-mail blasts, handle social media marketing, build custom product links, create product pages, setup product cross-sells and help to resolve any customer issues.

Given full ownership of paid search accounts after just a 1.5 weeks on the job including one of Performics largest clients - Hewlett-Packard. Typical transition/training period is 2 months. Managed paid search campaigns for multiple clients using DART Search, Google Adwords, Yahoo Sponsored Search and Microsoft AdCenter. Oversaw monthly budgets in excess of $2.26 million.

Walgreens Account

• Create catalog circulation files for upload into Epsilon for analysis and the generation of necessary reports• Use ClearEdge, ChannelView and MicroStrategy to create customer data reports, weekly sales reports, order curve reports. • Update Catalog budget files and maintain customer mailing lists• Prepared presentations (created charts & reports) to be given by Division Vice President to the Chairman of the Board, CEO, COO, CFO and other company executives.• Analyzed and combined catalog and customer data for the creation of catalog postmortem reports • Responsibilities expanded to include managing all visual merchandising/product ranking on e-commerce sites based on sales, inventory and customer backorder reports.• Assured functionality and quality on the online stores• Maintained marketing promotional pieces to be inserted into outgoing customer orders• Proof catalogs to ensure correct pricing, discounts, promotions and source codes

Originally hired as a temporary employee for two months to help construct a product database for the e-Commerce Division and partners. Promoted to a full time employee by Division Vice President. Lead the team that created and served as the sole specialist in the maintenance and operation of the model database. Identified errors and corrected operational issues in order to maintain Playboy’s web sites using Demandware, WebSide Story, Market Live and Order Power software. Managed daily vendor communication with the largest vendor doing over $3 million in business a year. Key Accomplishments·Meta tagged new products and chose keyword target selections for natural search engine optimization for e-commerce sites. ·Managed all visual merchandising and product ranking on Playboy’s online stores. ·Generated daily and weekly departmental sales reports and contributed to the creation of catalog postmortem reports