*Developed product strategy and roadmap to create differentiated value in the regulated trucking market through market research, customer interaction and gathering of competitive intelligence. *Developed driver safety coaching plans and supporting software that reduced the accident rate of participating drivers by 44%.*Created a data analytics discipline that laid the groundwork for customer reporting and ensured quantifiable results could be measured for all product development.

*Spearheads the overall leadership for a $9 million dollar CAPEX budget and a global product management team that drives strategic product vision; delivers cutting edge products and services that propel WEX to the top of the commercial fleet industry.*Drove organizational restructure to optimize the customer experience and increase scale; conceptualized and authored mobile and web assets to leverage success, and transitioned team from a traditional waterfall to a scaled agile framework that increased throughput, increased adaptability, and enabled a rationale and objective prioritization process.*Cut costs by $5 million dollars by developing an industry-leading proprietary EMV chip card that will provide protection from counterfeit fraud.*Conceptualized and delivered a WEX self-service mobile app that has exceeded adoption goals yearly and obtained a 4.6+ rating in the app store.*Created a unique and innovative mobile payment solution for the commercial fleet industry that improves the driver’s experience at the pump, secures payment, and increases the accuracy of the data captured.

*Pioneered a unique merchant product strategy and connectivity solutions throughout North America, transforming a unique proprietary network into a competitive advantage by forming and leading a team of product professionals; authored the WEX partner/merchant product roadmap.*Drove Canadian expansion; enabled acceptance at more than 30% of all Canadian fuel stations in year one. Oversaw North American merchant solutions to support nearly 50% ($333 million dollars) of WEX total revenue through payment and transaction processing revenue.

*Won 7 of 12 top gasoline retailers in the United States; optimized commercial card products, programs, and CRM; drove 35% of total WEX Fleet revenue by conceptualizing and implementing precise product strategy and vision.*Architected new products and market opportunities, commissioned primary market research, and interviewed customers and partners; refined and vetted through concept testing, and prototyping.

*Championed a team of service and operations professionals in client support and drove client service levels by restructuring; implemented KPI success metrics, transformed departmental roles, and developed a manpower model to optimize staffing levels.*Developed Senior Advisory position, service guidelines, and manpower capacity modeling to predict and optimize staffing levels.

*Architected all product and marketing activities for a start-up technology company; analyzed markets, identified target market segments, and authored predictive business and market models to drive stakeholder KPIs.*Studied the market, developed a targeted customer base, conducted competitive SWOT analysis, and created business and market models to establish focused positions within the market.*Authored marketing plan; created promotions, determined distribution channels, direct marketing, guided financial modeling, and institute retail and channel pricing structures.

*Drove a competitive advantage by conceptualizing and authoring a web strategy including the design, development, and launch of multiple annual releases of the complete enterprise service portal.*Cut costs by $250,000 and increased revenue by $225,000 by doubling website adoption and utilization; contributed to 10% in growth of general fleet card revenue.*Authored and implemented an Electronic Invoice system and Payment function in a seller-direct model, saving more than $2 million dollars annually.