Throughout my career, one thing has remained constant. My passion for working every day to improve the lives of patients. Along the way, I’ve developed some insights that have formed the foundation of my marketing leadership style, including:TEAM LEADERSHIP | My collaborative leadership style meets people where they are, then helps them to develop. I manage performance with powerful questions, listen to understand before providing guidance, and provide clear and concise direction. This has proven successful with direct reports and across all functions and levels of the organizations I have been a part of.STRATEGIC POSITIONING | My patient-focused approach to positioning triangulates how a product: benefits a patient, solves the challenges of the healthcare provider, and is a better choice than the competitor. This approach has resulted in greater than 20% growth in multiple product lines, changed clinical guidelines, taken share from market leaders, and exceeded product launch goals.SALES ENABLEMENT | With the positioning and an understanding of the sales process, I develop targeting strategies for multiple buying influencers. I then provide training, tools, and collateral to facilitate a conversation that leads customers to our product solution (and steers them away from the competition). This method has won against the competition and expanded markets.COMMUNICATION | Clear, concise communication is important in every aspect of a leadership role. I provide clear direction to my teams, precise direction to the sales organization, big-picture ideas to the executive team, and compelling messaging to customers. My communication style has provided product growth at 3X the market, developed market-changing peer-reviewed publications, and shaped the commercial execution strategy for key medical device product lines.SPECIALTIESMedTech | Medical Device | Wound Care | Biologics | Dental | Gastroenterology | Acute Care | Post Acute Care | Office-Based Physician Practices | Disposable Products | Capital Equipment | Diagnostic SoftwareSKILLSMarketing | Marketing Strategy | Leadership | Management | Strategic Planning | Cross-functional Team Leadership | Project Management | Digital Marketing | | Business Development | Product Launch | Social Media | Market Research | Advertising | Product Marketing | Product Development | Social Media | Business Strategy | Competitive Analysis | Integrated Marketing | Competitive Intelligence | Digital Strategy | Market Planning | Marketing Management | Brand Management | Marketing Communications | Product Management