Currently serve as President at GYMGUYZ Franchising LLC, the fastest growing fitness franchise in the industry, reporting to the Founder & CEO. GYMGUYZ is #1 in home and onsite personal training with over 1,000 cities served through nearly 200 franchise locations in three countries. We also power corporate wellness programs with amazing classes and other fitness offerings. Previously served as CMO for GYMGUYZ and SVP, Global Marketing for Wyndham Destinations (NYSE: WYND), formerly Wyndham Worldwide (NYSE: WYN) and now known as Travel & Leisure Co. (NYSE: TNL) where I led the marketing organization for the timeshare exchange division for over 10 years.I've been a marketing innovator for over 25 years, holding various client- and agency-side marketing positions, developing digital and traditional marketing strategies for many of the world’s leading brands.Specialties: Marketing strategy and planning, brand management, global marketing (both de-centralized and centralized operational models), lead generation and customer acquisition, retention and loyalty programs, omni-channel and journey-based marketing and digital experiences, digital marketing, SEO, paid search, digital display, dynamic retargeting, programmatic ad buying/testing, SMS/text, social media, mobile apps and advertising, content marketing, email marketing, e-commerce, CRM and marketing stack technology, event/mobile/field marketing, contact strategy/optimization, predictive modeling, measurement/ROMI/market mix modeling/algorithmic attribution, customer-centric marketing organization design, direct mail, telemarketing, OOH, OTT, print/radio, and custom publishing.