Phil Carpenter

Phil Carpenter Email and Phone Number

Fractional CMO │ Advisor │ Investor │ Lecturer @ UC Santa Barbara
Phil Carpenter's Location
United States, United States
About Phil Carpenter

Fractional CMO / marketing consultant for high-growth tech startups. Strategic integrated marketer with strong go-to-market focus, extensive start-up experience, and multiple exits.

Phil Carpenter's Current Company Details
UC Santa Barbara

Uc Santa Barbara

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Fractional CMO │ Advisor │ Investor │ Lecturer
Phil Carpenter Work Experience Details
  • Ronin
    Founder
    Ronin Dec 2018 - Present
    Named for Japan's "masterless samurai," Ronin provides fractional CMO / marketing consulting services to early stage tech companies. We are an ideal solution for startups that need marketing expertise now, but are not ready to hire a senior marketing leader full time. We also serve as advisory board and board of directors members. Core services: go-to-market strategy, plan and budget development, positioning, demand generation, brand development, customer marketing, content marketing, public relations, website development, market research and event marketing.Representative clients: Planera, ALICE Technologies, IrisVision, Mind Training, MissedFits, Planted Materials, TimeWarp, Uplift, and Yalo.Learn more at www.theroninstudio.com
  • Uc Santa Barbara
    Lecturer, Technology Management
    Uc Santa Barbara Sep 2023 - Present
    Santa Barbara, Ca, Us
    Teach marketing to to undergraduate students through the College of Engineering’s Technology Management Department
  • Whiskey Creek Properties
    Managing Partner And Co-Founder
    Whiskey Creek Properties Sep 2017 - Present
    Phoenix, Az, Us
    Co-founded and run this Phoenix-based real estate company focused on the development of build-to-rent single family and residential multi-family properties, as well as build-to-flip single family homes.
  • Alice Technologies Inc.
    Cmo
    Alice Technologies Inc. Jan 2021 - Jun 2024
    Menlo Park, California, Us
    Led full range of marketing activities for ALICE, the construction optioneering platform for capital projects. Drove positioning, demand generation, sales enablement, field marketing, customer marketing, event marketing, brand, content and communications. Defined and built new category. Helped to raise multiple rounds of funding.
  • Pan Communications
    Evp + Managing Director
    Pan Communications Jan 2017 - Dec 2018
    Boston, Massachusetts, Us
    Oversaw operations and strategic direction of San Francisco, New York and Orlando offices for this B2B technology and healthcare-focused integrated marketing firm. Grew agency by building awareness, attracting and retaining talent, and sourcing new business. Drove growth of international business by managing agency's global partnerships. Notable clients include brands such as SAP, Symantec, MediaMath and Informatica.
  • Allison+Partners
    Senior Partner; Chair - Western Region
    Allison+Partners Mar 2007 - Dec 2016
    San Francisco, Ca, Us
    SENIOR PARTNER; CHAIR – WESTERN REGIONJanuary 2013 - December 2016Directed regional operations across Allison+Partners’ six west coast offices, overseeing a team of over 100 employees serving clients such as Pinterest, Toyota, Nike, WhatsApp, Samsung and Fox Home Entertainment. Coached general managers and clients to drive success. Sourced and closed new business, and attracted and retained talent in competitive hiring markets. Coordinated at national level to drive growth and maximize efficiency. Spearheaded U.S acquisitions and integrations of firms in Seattle, Portland and Silicon Valley. Grew firm revenue by 630%.PARTNERMay 2010 – December 2012Doubled the revenue of the San Francisco office. Revived San Diego office, recruiting new general manager and refocusing new business outreach. Sourced business in categories ranging from technology (Orbitz) to wine (Francis Ford Coppola Winery). Planned growth strategy and drove expansion into new markets. Representative clients included Dropbox, Sprint, PopChips, Lumosity, Kimpton and Tivo.GENERAL MANAGERMarch 2007 – April 2010Led the firm’s San Francisco office. Rebuilt the technology practice and recruited and motivated top talent. Sourced a diverse array of new clients, from FranklinCovey to Fly.com. Representative clients included YouTube, Best Western Hotels, ZipRealty, Gordon Biersch, airbnb, Hard Rock Hotel & Casino and the Goldman Environmental Prize.
  • Simply Hired
    Vice President Of Marketing
    Simply Hired Jan 2006 - Feb 2007
    Us
    Led marketing team for job-focused search engine. Drove positioning, go-to-market strategy, demand generation, PR, investor relations, event marketing, promotions and search engine marketing.• Crafted positioning and key messages to help Simply Hired differentiate itself from both established players and vertical search rivals.• Managed staff and agency to develop and implement PR programs targeted at consumer, business, online employment sector and technology press. Increased annual coverage volume by 4X in 2006. Campaigns landed coverage with TechCrunch, The Washington Post, Forbes.com, PC Magazine, CNNMoney.com, The Wall Street Journal, VentureBeat, About.com, News.com and more.
  • Sidestep
    Vice President Of Corporate Marketing
    Sidestep Jul 2000 - Jan 2006
    Us
    VICE PRESIDENT OF CORPORATE MARKETING, 2003-2006VICE PRESIDENT OF MARKETING, 2000-2003Led marketing team for travel-focused search engine. Drove brand strategy, public relations, investor relations, corporate communications, search engine marketing, promotions and event marketing. Acquired by Kayak (NASDAQ:KYAK) in 2007 for $200M.• Developed and refined brand identity, positioning and messaging. Created an entirely new category: travel metasearch.• Managed staff and agency in the development and execution of PR programs targeted at consumer, business, travel industry and technology press. Campaigns landed coverage with The Wall Street Journal, ABC, The Los Angeles Times, PARADE, The Early Show, WB, USA Today, CNN, Time, The Today Show and more.• Served as SideStep’s principal executive spokesperson. • Drove awareness and customer acquisition via promotions marketing. • Directed SideStep’s global event marketing program
  • Remarq
    Director Of Corporate Marketing
    Remarq Jun 1999 - Jun 2000
    Led team responsible for all corporate marketing. Developed strategies and programs to promote RemarQ’s core messaging and collaboration solutions: Web-based threaded discussion groups and outsourced Usenet services.• Developed corporate positioning and worked closely with advertising and PR agencies as champion of the brand. Crafted strategic direction for major marketing initiatives.• Directed PR firm in the development and execution of PR programs designed to raise awareness for RemarQ among distribution partners, corporate customers and the financial community.• Ran event marketing program to raise awareness among distribution partners and corporate customers and to generate leads for business development.• Led staff to create effective marketing collateral, improve the look and feel of the remarq.com site, and craft demos for use by the business development team.
  • Pointcast
    Director Of Marketing
    Pointcast Jun 1997 - Jun 1999
    Us
    Led marketing team responsible for the PointCast Network, a popular Internet news service, and for EntryPoint, a Web portal for PointCast users. • Built base of 1.5M active users through testing and implementation of online advertising, opt-in email, affiliate network marketing, promotions, direct mail, and incentive programs.• Worked with major content and distribution partners to develop and execute joint marketing programs, including industry-specific public relations, opt-in email, print advertising, and online advertising campaigns.• Developed marketing programs to maximize customer value. Crafted viewer promotions, created loyalty programs, and educated customers about new content and features.
  • Intuit
    Product Manager, Quickbooks Pro
    Intuit Jun 1995 - Jun 1997
    Mountain View, California, Us
    Drove full range of marketing efforts to support Intuit's #1-selling small business accounting package. • Crafted QB Pro messaging strategy. Developed and implemented plan for vertical-market press tour. Served as a frequent press spokesperson • Worked with creative team to develop print and TV advertising. Wrote creative briefs and critiqued concepts. Collaborated with analyst to monitor results and adjust strategy.

Phil Carpenter Skills

Strategy Marketing Communications Public Relations Corporate Communications Start Ups Online Advertising Marketing Positioning Entrepreneurship Brand Awareness Business Development Strategic Partnerships Messaging New Business Development Marketing Strategy Leadership Media Relations Multi Channel Marketing Team Management Media Training Brand Development Digital Media Strategic Communications Social Media Marketing Press Releases Crisis Communications

Phil Carpenter Education Details

  • Harvard Business School
    Harvard Business School
    Marketing
  • Stanford University
    Stanford University
    English
  • Foothill College
    Foothill College
    Spanish Language And Literature
  • Crystal Springs Uplands School
    Crystal Springs Uplands School

Frequently Asked Questions about Phil Carpenter

What company does Phil Carpenter work for?

Phil Carpenter works for Uc Santa Barbara

What is Phil Carpenter's role at the current company?

Phil Carpenter's current role is Fractional CMO │ Advisor │ Investor │ Lecturer.

What is Phil Carpenter's email address?

Phil Carpenter's email address is ph****@****red.com

What is Phil Carpenter's direct phone number?

Phil Carpenter's direct phone number is +165078*****

What schools did Phil Carpenter attend?

Phil Carpenter attended Harvard Business School, Stanford University, Foothill College, Crystal Springs Uplands School.

What are some of Phil Carpenter's interests?

Phil Carpenter has interest in Collecting Antiques, Sweepstakes, Home Improvement, Reading, Shooting, Sports, The Arts, Home Decoration, Cooking, Electronics.

What skills is Phil Carpenter known for?

Phil Carpenter has skills like Strategy, Marketing Communications, Public Relations, Corporate Communications, Start Ups, Online Advertising, Marketing, Positioning, Entrepreneurship, Brand Awareness, Business Development, Strategic Partnerships.

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