Phil Carpenter Email & Phone Number

Named for Japan's "masterless samurai," Ronin provides fractional CMO / marketing consulting services to early stage tech companies. We are an ideal solution for startups that need marketing expertise now, but are not ready to hire a senior marketing leader full time. We also serve as advisory board and board of directors members. Core services.

Santa Barbara, CA, US

Teach marketing to to undergraduate students through the College of Engineering’s Technology Management Department

Phoenix, AZ, US

Co-founded and run this Phoenix-based real estate company focused on the development of build-to-rent single family and residential multi-family properties, as well as build-to-flip single family homes.

Menlo Park, California, US

Led full range of marketing activities for ALICE, the construction optioneering platform for capital projects. Drove positioning, demand generation, sales enablement, field marketing, customer marketing, event marketing, brand, content and communications. Defined and built new category. Helped to raise multiple rounds of funding.

Boston, Massachusetts, US

Oversaw operations and strategic direction of San Francisco, New York and Orlando offices for this B2B technology and healthcare-focused integrated marketing firm. Grew agency by building awareness, attracting and retaining talent, and sourcing new business. Drove growth of international business by managing agency's global partnerships. Notable clients.

San Francisco, CA, US

SENIOR PARTNER; CHAIR – WESTERN REGIONJanuary 2013 - December 2016Directed regional operations across Allison+Partners’ six west coast offices, overseeing a team of over 100 employees serving clients such as Pinterest, Toyota, Nike, WhatsApp, Samsung and Fox Home Entertainment. Coached general managers and clients to drive success. Sourced and closed new.

US

• Led marketing team for job-focused search engine. Drove positioning, go-to-market strategy, demand generation, PR, investor relations, event marketing, promotions and search engine marketing.
• Crafted positioning and key messages to help Simply Hired differentiate itself from both established players and vertical search rivals.
• Managed staff and agency to develop and implement PR programs targeted at consumer, business, online employment sector and technology press. Increased annual coverage volume by 4X in 2006. Campaigns landed coverage.

US

• VICE PRESIDENT OF CORPORATE MARKETING, 2003-2006VICE PRESIDENT OF MARKETING, 2000-2003Led marketing team for travel-focused search engine. Drove brand strategy, public relations, investor relations, corporate.
• Developed and refined brand identity, positioning and messaging. Created an entirely new category: travel metasearch.
• Managed staff and agency in the development and execution of PR programs targeted at consumer, business, travel industry and technology press. Campaigns landed coverage with The Wall Street Journal, ABC, The Los.
• Served as SideStep’s principal executive spokesperson.
• Drove awareness and customer acquisition via promotions marketing.
• Directed SideStep’s global event marketing program

• Led team responsible for all corporate marketing. Developed strategies and programs to promote RemarQ’s core messaging and collaboration solutions: Web-based threaded discussion groups and outsourced Usenet services.
• Developed corporate positioning and worked closely with advertising and PR agencies as champion of the brand. Crafted strategic direction for major marketing initiatives.
• Directed PR firm in the development and execution of PR programs designed to raise awareness for RemarQ among distribution partners, corporate customers and the financial community.
• Ran event marketing program to raise awareness among distribution partners and corporate customers and to generate leads for business development.
• Led staff to create effective marketing collateral, improve the look and feel of the remarq.com site, and craft demos for use by the business development team.

US

• Led marketing team responsible for the PointCast Network, a popular Internet news service, and for EntryPoint, a Web portal for PointCast users.
• Built base of 1.5M active users through testing and implementation of online advertising, opt-in email, affiliate network marketing, promotions, direct mail, and incentive programs.
• Worked with major content and distribution partners to develop and execute joint marketing programs, including industry-specific public relations, opt-in email, print advertising, and online advertising campaigns.
• Developed marketing programs to maximize customer value. Crafted viewer promotions, created loyalty programs, and educated customers about new content and features.

Mountain View, California, US

• Drove full range of marketing efforts to support Intuit's #1-selling small business accounting package.
• Crafted QB Pro messaging strategy. Developed and implemented plan for vertical-market press tour. Served as a frequent press spokesperson
• Worked with creative team to develop print and TV advertising. Wrote creative briefs and critiqued concepts. Collaborated with analyst to monitor results and adjust strategy.

Mba, Marketing

Ba, English

Associate Of Arts - Aa, Spanish Language And Literature

Education record