Phil Castoro Email & Phone Number

• Leads P3 Analytics, a privately owned consulting company based in New York, which specializes in advanced data analysis, metric creation, reporting, and pattern recognition. • Created and maintained client relationships that have lasted 8+ years, using a collaborative approach that emphasizes teaching, sharing, and creating a greater understanding of advanced mathematical techniques. • Created an analytical modeling framework to assist a large online marketing company in their sales of flowers, baskets, and other gift bundles. • Created an enhanced Moneyball-type baseball paradigm for the better inclusion of metrics captured before and throughout a game, in an effort to augment the decisions made at the management level.• Updated the scoring mechanism of a 4-4 video game in an extension of Elo ratings used in chess and backgammon, to make ratings adjustments and match pairings more fair.• Built a reporting and analytics framework for a major financial institution, in an effort to augment their understanding of the drivers of customer assets under management. • Created Return on Investment (ROI) analyses for an advertising agency, in an effort to help them corral and rank-order the factors of customer behavior (business spend, competitor spend, geography, weather, tariffs) under one paradigm.• Has experience with leadership of teams and a strong sense of responsibility for business development and profitability goals. Places emphasis on communication of technical ideas and the usage of analytics to best leverage information.

Listed skills include Analytics, Strategy, Segmentation, Database Marketing, and 18 others.