Blazing the pathway to success through thoughtful strategy, accurate assessment of objectives, and speedy delivery of digital marketing services.

Phil leads the account management process at Summit Web Adventures. Scoping out the best route for truly game-changing marketing results and coordinating execution among the team. Each project begins with an analysis of objectives, goals, budget, and deliverables; these foundational pieces are reviewed thoroughly to ensure the success of the climb. Making sure the team is ready, well equipped, and in-shape for the ascent ahead, Phil utilizes over 17 years of experience leading large-scale digital innovation initiatives for 3 Fortune 500 companies and hundreds of small businesses. Phil is a seasoned, creative, and data-focused marketing and technology leader; who can communicate effectively, manages project teams, and delivers innovative digital solutions and profitable direction for the mountain-ready client. Phil is the proud parent of two young children and enjoys skiing, architectural photography, and other outdoor activities.

- Plan and execute marketing activities and campaigns that drive new lead acquisition. - Manage commercial customers through the customer journey.- Provide guidelines and processes for sales and marketing operations.- Produce reporting for marketing ROI and KPIs for lead conversion success.

Lead all aspects of marketing for the software product NAVRISK VISION. Plan, budget, and execute the marketing activities for the year, including website maintenance, design, and content marketing, Google Ads campaigns, reporting, and optimization. Email and marketing automation, lead development and follow up. Print and direct mail. Industry events and internal user conferences. Establish a goal-oriented approach and prove results with captivating reports and insights.

Established a goal oriented and data driven web and digital marketing team. Evaluated existing website, set scope and business requirements for 2015 rebuild and redesign. • Worked to evaluate current UX practice, CMS, Marketing Automation and Email systems. • Developed content strategy for segmented audience and established profitable product mix.• Reported performance metrics through Google Analytics and Salesforce.com integration.• Efficiently scaled an increase in digital advertising across multiple channels doubling conversions.• Created strategic partnerships with several publisher sites for both desktop and mobile.• Coordinated with offline teams for major events and multiple aspects of integrated fundraising. • Managed vendor relationships, budget and marketing operations.

Managed all digital campaigns for MetLife’s Auto & Home Business Unit. Functioned as the point person for marketing initiatives in an extensive enterprise system of eBusiness, IT and P&C group and retail marketing. • Planned, forecasted and executed a $12M in digital advertising resulting in a 5.0 ROI. • Coordinated project teams within narrow deadlines and project requirements. • Optimized advertising creative, microsites, and landing pages.• Created content strategy and affiliate sponsored marketing campaigns.• Managed several vendor relationships, reporting, call tracking, and call center sales. • Ecommerce performance analysis and insights.

Determine strategy and overall effectiveness of The Hanover's customer and agent facing portals and websites. Including an enterprise transition onto Adobe Marketing Cloud CMS and Eloqua Marketing Automation.• Created web design and usability standards. • Managed vendor relationships and online advertising. • Grew online traffic through SEO and defined business goals and measurements for success.• Responsible for site optimization, mobile strategy and analytics. • Coordinate with stakeholders for releases and marketing campaigns. • Lead successful launch of company wide intranet, and customer facing website.• Lead successful launch of agent facing portals and microsites.

Executed the brand strategy for The Hanover's next generation of web and mobile sites. Lead the successful launch of company wide intranet, re-designed www.hanover.com, portals and micro-sites. I have in-depth knowledge of enterprise organizational challenges and opportunities in the digital landscape.

• Worked with IT team on the design and development of several web-based health application portals.• Directed a complete re-branding of the corporate identity and online presence. • Named and branded several new products, redesigned the logo and print collateral. • Redesigned and launched the www.prochange.com website on Wordpress. • Responsible for search engine optimization and page rank analysis.• Created web design and usability standards.