Phil Cook

Phil Cook Email and Phone Number

Chief Marketing Officer at WNBA (Women's National Basketball Association) @ WNBA (Women's National Basketball Association)
Phil Cook's Location
Stamford, Connecticut, United States, United States
Phil Cook's Contact Details

Phil Cook personal email

n/a

Phil Cook phone numbers

About Phil Cook

I'm an experienced Marketer, focused on Consumer insights and marketplace trends that lead to strategic and executional excellence.Successful integration, both internal and external, has been my benchmark over 25+ years in the Sports Industry and I've led partnerships with the world's greatest Leagues, Federations, Teams and Athletes that consistently delivered amazing results on both sides of the equation.From launching game-changing innovation on Olympians to resonant brand campaigns during iconic sport moments, I embrace the opportunity to think big at the most opportune time.I've developed a capacity to think in white space and draw solutions from unexpected areas. The ever-changing world of sport has necessitated new ways to solve and my track record for growth has reflected that strength.My leadership success comes from a long history of sports that has given me an ability to identify and mine complementary talent across the team. This approach helps deliver amazing productivity through clear understanding of what's expected from each team member and trust that they will deliver.Additional strengths include brand strategy, go-to-market planning, product launch strategy, storytelling, sport innovation, sport culture, social marketing and design.

Phil Cook's Current Company Details
WNBA (Women's National Basketball Association)

Wnba (Women'S National Basketball Association)

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Chief Marketing Officer at WNBA (Women's National Basketball Association)
Phil Cook Work Experience Details
  • Wnba (Women'S National Basketball Association)
    Chief Marketing Officer
    Wnba (Women'S National Basketball Association) Dec 2020 - Present
    New York, Ny, Us
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  • Nike
    Sr Brand Director, Concepts And Consumer Go To Market
    Nike Oct 2018 - Dec 2020
    Beaverton, Or, Us
    Charged with moving swiftly into white space, creating new commercial and branding opportunities for Nike Basketball. Led Nike's entry into the world of gaming, coupling the Consumer's passion for gaming to open up a new marketplace to commercialize Nike products. This created a new revenue stream in excess of $7MM across physical products and virtual products while driving a new membership acquisition offense leading to 100,000 new Nike members. Evolved Nike's commitment to the Female Basketball Athlete, using insights, design and innovation to deliver relevant Product and Brand stories that best serve her around the Globe. This includes a new uniform design construct for the WNBA, elevated use of WNBA Athletes and USA Women's Basketball Olympians in brand campaigns and the creation of innovative basketball performance footwear and apparel specifically for the female athlete.
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  • Nike
    Sr Brand Director, Global W/Nba Partnership
    Nike Nov 2015 - Oct 2018
    Beaverton, Or, Us
    Selected by Senior Leadership to lead the creation and implementation of the new Global Nike x NBA Apparel and Marketing Partnership.Successfully launched a new Uniform Construct; introduced a cultural icon in the Hooded Jacket to the court, creating new energy and a $10MM business and also launched the first ever connected apparel silhouette with NikeConnect in the Authentic and Swingman Retail Jerseys.First year revenues exceeded budget and produced a 25% lift from last season's NBA licensed revenue. Positioned the NBA partnership to allow the Brand to stretch beyond the Basketball Category and leverage cultural interest inviting Categories including Nike Sportswear, Nike ID, NikeWomen's, Young Athletes, Nike Lab, Nike Skate, Brand Jordan and Converse.
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  • Nike
    Sr Brand Director Na Basketball
    Nike Sep 2015 - Nov 2015
    Beaverton, Or, Us
    In my three months in this role, I hired three individuals to get the team right sized, transitioned a new GM into the NA Basketball GM position and created the 2016 NBA All Star Game Brand Plan.Vacated this role to accept promotion to W/NBA Brand Partnerships lead.
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  • Nike
    Sr Brand Director, Na Women'S
    Nike Aug 2014 - Aug 2015
    Beaverton, Or, Us
    Led a cross functional team in re-branding the NikeWomen's offense in North America. This included drafting a marketplace-right strategy to drive the Nike Brand to the Women's Consumer.Organized the largest ever Innovation Summit targeted to the Female Consumer in October 2014 where we brought 26 Elite Female Athletes across 10+ sport Categories to NYC for a two day Innovation Summit, launching new innovations and digital platform capabilities.Executed the largest ever Women's only cross-category event in North America with the NikeWomen LA. This included leveraging Nike's NTC and NRC Digital platforms to drive innovation and communities in our most competitive NA marketplace. Also drove the Brand through the launch of a Nike Women's only door in Orange County, earning an internal MAXIM award for best in class.
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  • Nike
    Brand Director
    Nike Aug 2012 - Aug 2014
    Beaverton, Or, Us
    Led a Brand team of 30 Category and Functional leads to drive the Nike Brand Strategy in Canada.I represented the Marketing organization on the Country Leadership Team and worked to create and implement a new strategic plan to the Canadian Marketplace.Revenues grew 12% in Year 1 and 20% in Year 2.I managed Marketing Partnerships with Hockey Canada, Canada Basketball and the Toronto Blue Jays, including launching the Nike/Hockey Canada uniform for the 2014 Sochi Olympics and a long term Branding and Commercial partnership with the Toronto Blue Jays.
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  • Nike
    North American Brand Director, Nike Basketball
    Nike Sep 2010 - Aug 2012
    Beaverton, Or, Us
    My third job in Basketball Brand, I was charged with building a team to create and implement a Geo-specific Brand Strategy, led through our two primary Assets - NBA/WNBA Athletes and NCAA Partnerships.We launched a number of significant Branding efforts through both Media through 'Kobe System', and Events with the breakthrough work at the NBA All Star Game in Los Angeles, titled Los Fearless.We successfully navigated the NBA Players' Lockout in the summer of 2011 including managing a number of player-focused events around the BASKETBALL NEVER STOPS tagline that continues to be a part of the Commercial strategy to this day.
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  • Nike
    Global Brand Marketing Integration Lead
    Nike May 2009 - Aug 2010
    Beaverton, Or, Us
    Drive seasonal strategic direction for Nike Global Basketball
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  • Nike
    Asia Pacific Brand Director
    Nike Sep 2008 - May 2009
    Beaverton, Or, Us
    Managed Basketball Brand for Asia Pacific Region including China
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  • Nike
    Brand Marketing Director
    Nike May 2007 - Sep 2008
    Beaverton, Or, Us
    Led a team of Cross Category Category Brand Managers in driving Nike strategy leading up to and through the Olympics.
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  • Nike
    Product Director
    Nike Jun 2004 - May 2007
    Beaverton, Or, Us
    Managed Production and Distribution of Promo Uniforms for NFL, MLB, NCAA Football and Basketball
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  • Nike
    Sports Marketing Director
    Nike May 2000 - Jun 2004
    Beaverton, Or, Us
    Managed NBA relationship, Athlete Marketing and Contract Negotiations
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  • Nike
    Sports Marketing Manager
    Nike May 1999 - Jun 2000
    Beaverton, Or, Us
    Assisted the Director in negotiating and managing contracts with NCAA School Partners
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  • Nike
    Sports Marketing Manager
    Nike May 1996 - May 1999
    Beaverton, Or, Us
    Managed Nike Hockey Apparel Sports Marketing Contracts - International / NHL / College Hockey
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Phil Cook Skills

Footwear Public Relations Merchandising Digital Strategy Retail Event Planning Market Planning

Phil Cook Education Details

  • Wilfrid Laurier University
    Wilfrid Laurier University
    Bachelor'S Degree

Frequently Asked Questions about Phil Cook

What company does Phil Cook work for?

Phil Cook works for Wnba (Women's National Basketball Association)

What is Phil Cook's role at the current company?

Phil Cook's current role is Chief Marketing Officer at WNBA (Women's National Basketball Association).

What is Phil Cook's email address?

Phil Cook's email address is ph****@****ike.com

What is Phil Cook's direct phone number?

Phil Cook's direct phone number is +131424*****

What schools did Phil Cook attend?

Phil Cook attended Wilfrid Laurier University.

What skills is Phil Cook known for?

Phil Cook has skills like Footwear, Public Relations, Merchandising, Digital Strategy, Retail, Event Planning, Market Planning.

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