Following a strategic investment from TZP and the merger of TowerData and FreshAddress, I led the revenue team through the integration process, launched new solutions, and fostered a collaborative culture focused on delivering high-margin and high-growth results.TowerData & FreshAddress merged in Nov 2021 and rebranded as AtData in May 2022.

Following the acquisition of Rapleaf, I led the sales and marketing teams and restructured the go-to-market strategy, deal structure, and service delivery - significantly enhancing organizational value. Additionally, I collaborated with the CEO to successfully acquire two businesses and secure our first strategic investment.TowerData Acquired Rapleaf in October 2013

Rapleaf enabled companies to foster a more personalized and customized customer experience, safely tailored to meet the needs of their clients. With over 1 Billion emails matched to 100s of attributes, Rapleaf provides individual customer data so that our clients can make better decisions, build personalized programs and improve overall customer satisfaction and value.I established the vision for the newly formed division by integrating with new data partners, launching InstantData and building a partner driven go-to-market strategy. Following a period of rapid, high margin growth, TowerData acquired Rapleaf from LiveRamp.

As a member of the Management Team, I launched the initial go-to market strategy and provided leadership to both the sales and marketing teams resulting in significant revenue growth to serve as the catalyst for a strategic VC backed investment. I led the effort to diversify our data partners, data products and delivery channels. As part of this effort, I was one of the founding team members of LiveRamp (Acquired by Acxiom in July 2014).

Responsible for all aspects of sales and product development for the Data and Agency Divisions.

Responsible for leading the first digital division of Equifax.