Retail is undergoing one of the biggest transformations in twenty five years. Information is available everywhere. Consumers are well informed and expect intuitive, engaging, and informative experiences when they shop. And options for online, in-store, and mobile purchases are exploding.Digital transformation is not about technology, it is about strategy and new ways of thinking in the experience economy. Transforming for the digital age requires your business to upgrade its strategic… Show more Retail is undergoing one of the biggest transformations in twenty five years. Information is available everywhere. Consumers are well informed and expect intuitive, engaging, and informative experiences when they shop. And options for online, in-store, and mobile purchases are exploding.Digital transformation is not about technology, it is about strategy and new ways of thinking in the experience economy. Transforming for the digital age requires your business to upgrade its strategic mindset on 4 elements ; your engagement with your customers, the optimization of your business, the way you connect and develop your people and the use of insight about product use, customers, and trends to quickly develop new offeringsMorphosis is a partnership of experts specialised in transformation in the experience economy and digital era. Morphosis helps manufacturers and retailers of consumer goods with an end to-end approach. Together, we develop, implement and apply the strategy needed to raise brand loyalty in a world where consumers are in control.Morphosis offers services that can help you meet the expectations of today’s demanding consumers and transform shopping into a fun and rewarding experience that leads to a sustainable competitive advantage for your brand.BRING YOUR BUSINESS INTO FOCUSour expertise :Turning data into insights, visual identity and brand creationPERSONALIZE SHOPPINGour expertise : Assortment managementENRICH THE OMNI-CHANNEL EXPERIENCEour expertise: Brick and mortar and digital experienceMAKE EVERY EMPLOYEE AN EXPERTOur expertise: Training and CoachingDRIVE TRANSFORMATION AND GROWTHOur expertise: Category management & Business modelling Show less

Consumer lab. is an interim management, consulting and training company specialized in digital transformation in the experience economy.Consumer lab. helps manufacturers and retailers in developing, implementing and applying the strategy, needed to win brand loyalty in a disruptive world where the consumers are in control.Consumer lab. can help you to transform your business (BtoB & BtoC) into an agile company fit to adapt, innovate and thrive even in disruptive times. The… Show more Consumer lab. is an interim management, consulting and training company specialized in digital transformation in the experience economy.Consumer lab. helps manufacturers and retailers in developing, implementing and applying the strategy, needed to win brand loyalty in a disruptive world where the consumers are in control.Consumer lab. can help you to transform your business (BtoB & BtoC) into an agile company fit to adapt, innovate and thrive even in disruptive times. The activities of consumer lab. consist of consulting services.These services are developed on the basis of a deep understanding of the business challenges and the way-of-working of the client.Our expertise:Business Modelling & Value CreationDigital transformationExperience economyConsumer centric category managementSales & marketing strategyOmni-channelMerchandisingRevenue managementJoin value creationPrioritizationCoachingOur network ensure a professional and holistic approachCustomers : Microsoft Belgium, Microsoft Corporate, Procter & Gamble (Braun Brand), BNP Paribas, Symantec, Realco, Onelife, MediaMarkt, Krëfel, Colruyt Group (Dreamland), Matexi, Outform, Dapesco, …www.consumerlab.be Show less

My responsibilities of my previous job have been extended to the EMEA region-> UK, France, Germany, Western Europe, Middle east Africa and Central Eastern EuropeMember of th Extended Leadership team at Corporate for the Consumer Channel group (Consumer Division @ Microsoft)

This role is responsible for:• Partnering with the PCCM and OEM field teams in MEA and CEE to drive the execution of the category, sales & marketing strategies for the Windows business in our top Managed retail accounts • Partnering with the retail marketing teams within Windows and CCG to build strong device selling plans for these accounts aligned the device selling motion including:o Understanding Microsoft objectives, strategies and approacho Establishing a business… Show more This role is responsible for:• Partnering with the PCCM and OEM field teams in MEA and CEE to drive the execution of the category, sales & marketing strategies for the Windows business in our top Managed retail accounts • Partnering with the retail marketing teams within Windows and CCG to build strong device selling plans for these accounts aligned the device selling motion including:o Understanding Microsoft objectives, strategies and approacho Establishing a business opportunity and channel map for each market and/or accounto Understanding retailer vision, strategies & goals as well as those of the ecosystem.o Using research sources, specifically consumer research, insights and category data to understand the partner opportunityo Developing collaborative plans with partners based on the category opportunityo Sharing insights and opportunities with partners based on the joint business goalso Developing collaborative execution plans to deliver on the joint business goals • Partnering with OEM, Win PCCM, Windows BG and Office BG to align on the investments, programs and priorities to address the ‘uncovered’ channel partners. The key priorities will include:o Device mapping for all priority markets to ensure we understand the business opportunity across all channel partnerso Communication and execution of ‘breadth/local’ program and best practices to ensure each market has an end to end Consumer Channel category plano Input and feedback to the v-team on new/successful programs, incentive plans and resources. Show less

Role: Pc Aisle category manager (First in the job in the division)Job purpose: Accountability for driving Windows, Office, Office:Mac, Hardware and PC Aisle category business in retailKey responsibilities:• Responsible for the creation of a plan to maximize our revenue and market share goals for Office, Windows, Hardware, Office:Mac and PC.• Establish category management practices that promote the PC Aisle (PC category management at Fnac, Krëfel, Cactus… Show more Role: Pc Aisle category manager (First in the job in the division)Job purpose: Accountability for driving Windows, Office, Office:Mac, Hardware and PC Aisle category business in retailKey responsibilities:• Responsible for the creation of a plan to maximize our revenue and market share goals for Office, Windows, Hardware, Office:Mac and PC.• Establish category management practices that promote the PC Aisle (PC category management at Fnac, Krëfel, Cactus, Makro,…)• Responsible for the change of a strategy of product into a strategy of solution in retail: How to be the best partner and how to increase the basket of consumer in retail (the Microsoft Business Proposal)• Sales support for the PC Aisle category during 1:1 with partners and during business review with HQ of retailers.• External coordination with OEM and Intel to reach our share goals and Integration of our respective channel plan• Internal Cross-group collaboration with Office for roll over the retail Office plan to the breadth (cross channel)• Internal Cross-group collaboration with Consumer & Online division for “share fighter” plan.• Management of the channel team (Xbox, Windows, Office, Office:Mac)• Creation of expertise in the team• Member of the MT of the E&D division• 7 genes approach : Kiss, Fun, Cross-group, Delight our partners, align commitment, execution excellence, focus• Division playbook: creation of processes and tools that help people in their work life balance• Managing 3 people + field team of 3 persons Show less

Job purpose:Provide leadership and strategic direction for all Microsoft retail products (Xbox, Games for windows, Hardware (keyboard and mouse), Office and Windows)Key responsibilities:• Direct responsibility for the performance of the product marketeers of Xbox, Office:Mac and Hardware. Management of 4 people + management of an external field team of 4 people• Internal Cross-group collaboration with Office and Windows group for multi-channel synchronization and roll out of the… Show more Job purpose:Provide leadership and strategic direction for all Microsoft retail products (Xbox, Games for windows, Hardware (keyboard and mouse), Office and Windows)Key responsibilities:• Direct responsibility for the performance of the product marketeers of Xbox, Office:Mac and Hardware. Management of 4 people + management of an external field team of 4 people• Internal Cross-group collaboration with Office and Windows group for multi-channel synchronization and roll out of the plans • In charge of the windows and Office retail marketing plan Show less

Job purpose: Contribute in providing leadership and strategic direction for all Microsoft retail products (Xbox, Windows, Office, and Hardware).Key responsibilities:• Develop, communicate & implement strategic channel marketing plan and participate in cross EMEA dialogue between channel marketing functions for learnings and best practice sharing• Execute on the channel marketing plan and field merchandising plan to build store staff awareness and knowledge about Microsoft… Show more Job purpose: Contribute in providing leadership and strategic direction for all Microsoft retail products (Xbox, Windows, Office, and Hardware).Key responsibilities:• Develop, communicate & implement strategic channel marketing plan and participate in cross EMEA dialogue between channel marketing functions for learnings and best practice sharing• Execute on the channel marketing plan and field merchandising plan to build store staff awareness and knowledge about Microsoft products and campaigns. Manage training programs off-site or in-store in order to train the retail sales people• Organizing Channel events to promote products and increase partners’ mindset for Microsoft products Show less

Role: E&D Partner Account ManagerJob purpose:Responsible for indirect sales of the entire range of Microsoft products through managed partners in the retail channelKey responsibilities:• Managing a selection of retail partners end to end – revenue, forecasting, assortment, planning, joint marketing activities, incentives. (Cora, Exell, Sonica, …)• Brief field account managers on a regular base in order to optimize in-store visibility and sell through• Communicate… Show more Role: E&D Partner Account ManagerJob purpose:Responsible for indirect sales of the entire range of Microsoft products through managed partners in the retail channelKey responsibilities:• Managing a selection of retail partners end to end – revenue, forecasting, assortment, planning, joint marketing activities, incentives. (Cora, Exell, Sonica, …)• Brief field account managers on a regular base in order to optimize in-store visibility and sell through• Communicate in a closed loop with distributors on customers forecasts, orders and deliveries Show less

Role: Retail Marketing Manager Job purpose:Responsible for the Sonica retail brand, providing sales and marketing guidance to maximize revenue and market positionKey Responsibilities:• Creation of the” Extrazone” brand a new retail name by defining the graphical chart, logo, messaging, positioning, implementation, partnership, communication and expansion• Development of an internet site “click and mortar” including first approach for E-commerce• Responsible for the… Show more Role: Retail Marketing Manager Job purpose:Responsible for the Sonica retail brand, providing sales and marketing guidance to maximize revenue and market positionKey Responsibilities:• Creation of the” Extrazone” brand a new retail name by defining the graphical chart, logo, messaging, positioning, implementation, partnership, communication and expansion• Development of an internet site “click and mortar” including first approach for E-commerce• Responsible for the expansion of Sonica group (Travel for fairs, learnings from retailers in other countries). Looking for new products PDA, MP3, Interactive Totems for CD creation in-store• Management of a team of 4 people and member of the management team of Sonica Role: IT manager Job purpose: Analyze, coordinate and implement an IT infrastructure for the Sonica GroupKey responsibilities:• Creation of a blue print of the IT for the Sonica group• Analysis and computerization of the “Extrazone” shops with instant reporting for the HQ (Citrix server) Show less

Job purpose: Creation of a new multimedia division, research of exclusive product linesKey responsibilities:• Orchestrate the creation and development of this new division• Multimedia Buyer: Selection on gaming product line-up (CD-ROM, gaming console: Nintendo, Playstation), negotiations of conditions• Exclusive catalogue Buyer: Distribution of exclusive gaming catalogues, negotiations on international fairs for exclusive distribution• Sales function: Selling our… Show more Job purpose: Creation of a new multimedia division, research of exclusive product linesKey responsibilities:• Orchestrate the creation and development of this new division• Multimedia Buyer: Selection on gaming product line-up (CD-ROM, gaming console: Nintendo, Playstation), negotiations of conditions• Exclusive catalogue Buyer: Distribution of exclusive gaming catalogues, negotiations on international fairs for exclusive distribution• Sales function: Selling our exclusive gaming accessories catalogues to mass merchants and consumer electronic stores (GB, Carrefour, Delhaize, Colruyt , Mavedro , Exell , Fnac , …). Turnover: 5,5M€• Management of 3 people• Side role : IT – Start of the re - computerization of Sonica group – project lead (analysis SAP, Navision, …) Show less

Job purpose: Direct accountability for IT roll out of new project (software & hardware) and internal helpdesk for employees.Key responsibilities:• Production responsibilities: internal help desk, follow up of IT problems of the 300 employees• Training responsibilities: software and hardware trainings• IT Buyer: Negotiations with partners, IT budget management• Management of 2 people

Job purpose& key responsibilities: Management of all the aspect of a retail shop- product line up, in-store implementation (retail insight-consumer behavior), management of sales force (2), in-store activities, marketing communication …

Job purpose:Responsible for sales of the entire range of IT products and services Key responsibilities: • Management of a selection of key accounts: caterpillar, Smith Kline, Martini, …,• Prospection of new customers• Solution provider to partners

Job purpose:After sales and sales support for Network Novell SolutionKey responsibilities:• Proposal and installation of Novell network solution • Support in day to day of the sales team for their offer to partners,• International support for Novell installation for sister company of Econocom in France and Switzerland.