Phil Ebersole Email & Phone Number

With over 20 years of dynamic freelance experience, I've engaged in a spectrum of projects, ranging from full-time commitments to captivating assignments that piqued my interest. Transitioning back to freelancing after over six years in corporate marketing roles, I've enriched my toolbox with extensive knowledge and versatile skills.My expertise spans the realm of digital marketing, encompassing the design of diverse assets such as emails, web banners, and static as well as animated… Show more With over 20 years of dynamic freelance experience, I've engaged in a spectrum of projects, ranging from full-time commitments to captivating assignments that piqued my interest. Transitioning back to freelancing after over six years in corporate marketing roles, I've enriched my toolbox with extensive knowledge and versatile skills.My expertise spans the realm of digital marketing, encompassing the design of diverse assets such as emails, web banners, and static as well as animated social media posts. Proficient in CRM systems, I specialize in crafting effective email campaigns and automation strategies.In website design, I excel across platforms including Webflow, Wordpress, Wix, and Shopify, having honed my skills in UX/UI through comprehensive reviews and redesigns for large e-commerce sites during my previous creative endeavors.Additionally, I am a seasoned designer of print materials, adept in projects ranging from business cards and sales sheets to impactful mediums like vehicle wraps and billboards.My return to freelancing is driven by a passion for delivering high-quality design solutions tailored to meet diverse client needs and project scopes. Show less

Performed e-mail design and sent to over 20M customers per week, with an average income of a few hundred thousand dollars in revenue. Carried out rebrand and redo experience for hayneedle.com to enhance full browser experience. Conducted QA and ensured everything was correct within style and design. Formulated and executed marketing campaign designs, including site experience of sales, email, and social media assets. Enhanced new methods and techniques while demonstrating a keen ability to… Show more Performed e-mail design and sent to over 20M customers per week, with an average income of a few hundred thousand dollars in revenue. Carried out rebrand and redo experience for hayneedle.com to enhance full browser experience. Conducted QA and ensured everything was correct within style and design. Formulated and executed marketing campaign designs, including site experience of sales, email, and social media assets. Enhanced new methods and techniques while demonstrating a keen ability to accept new challenges.• Surpassed finalization of website development within seven months.• Managed and led UX and UI design, with a focus on providing CSS style to development, and added new features, resulting in improvement in site graphics and performance. • Leveraged in attaining growth of top-line profits by designing e-mail and campaign content, and initiating 25 other sales campaigns within one year.• Updated Hayneedle.com in an ever-evolving process, with a massive look by updating to bring site to a more modern minimal full-width design; took about seven months to design and help develop site with engineering team with all style updates, while continuing to review data and update site to increase performance and shopability. • Utilized process of skipping steps and redesigning select pages and modules to get designs to engineering team to start, working around tight deadline of less than one year for full development of site with wireframe concept to full design, as well as working within restraints of content management system and existing database. • Built full site designs with visuals, so stakeholders could approve, creating by hand detailed CCS styles and design directions, with tech available at time.• Moved to Adobe XD to streamline process of sharing styles, as project evolved, while working closely with engineers to build, proof, and finalize all updates. Show less

Sterling, Illinois

Spearheaded design and support of e-commerce stores utilized by large enterprising clients and developed various communications, primarily e-blasts, direct mail, and shipper inserts, to promote products. Tailored all corresponding content to each company and ensured that brand’s image, mission, and values continuously were represented, having continuously collaborated with internal marketing manager. Created direct advertisements, appearing from corporate offices having utilized e-blast… Show more Spearheaded design and support of e-commerce stores utilized by large enterprising clients and developed various communications, primarily e-blasts, direct mail, and shipper inserts, to promote products. Tailored all corresponding content to each company and ensured that brand’s image, mission, and values continuously were represented, having continuously collaborated with internal marketing manager. Created direct advertisements, appearing from corporate offices having utilized e-blast platform, Act-On, in collaboration with web team, with target audience of each company as primarily employees. • Formulated web banners that corresponded with e-mail promotions. Assisted sales team in developing website mock-ups, product samples, and sales materials as part of RFPs.• Completed over 3,000 design requests.• Utilized Wrike project management system, to accept, complete, and delegate projects.• Dispersed over 100,000 e-blasts to corporate clients that included T-Mobile, Halliburton, Top Golf, Southwest Airlines, and Wawa. Show less

Sterling

Focused primarily on clipper line, with over 30 box designs, working with marketing manager and designing new packaging for existing products, having concentrated on updated layouts, graphics, and product information while retaining WAHL’s standard packaging elements for branding consistency. Coordinated with product manager to create packaging variations, as well as developed product placement strategies to maximize sales. Tested packaging alternatives with members of client base, and… Show more Focused primarily on clipper line, with over 30 box designs, working with marketing manager and designing new packaging for existing products, having concentrated on updated layouts, graphics, and product information while retaining WAHL’s standard packaging elements for branding consistency. Coordinated with product manager to create packaging variations, as well as developed product placement strategies to maximize sales. Tested packaging alternatives with members of client base, and identified elements that resonated with existing and potential consumers. Utilized packaging engines to develop original and cost-effective packaging shapes and designs.• Received widespread coverage for products and packaging crucial to success of product line, which brought in $3M per year.• Designed packaging for new men’s wet good line and combs and brushes, having adjusted components such as gold stripping, ingredients labels, and logos to various packaging sizes and shapes within line.• Products and packaging still found with major retailers, such as Kroger and Amazon. Show less

Accessed Sitecore, CMS, and managed content for numerous websites in multiple countries, and accurately translated content to appropriate language. Followed three site redesigns and integrated engaging and informative content. Developed banners, landing pages, and supplementary elements for all sites that increased traffic. Oversaw editing and utilized graphic elements and animation that supported video messaging and content for sites that incorporated videos. Captured software demonstrations… Show more Accessed Sitecore, CMS, and managed content for numerous websites in multiple countries, and accurately translated content to appropriate language. Followed three site redesigns and integrated engaging and informative content. Developed banners, landing pages, and supplementary elements for all sites that increased traffic. Oversaw editing and utilized graphic elements and animation that supported video messaging and content for sites that incorporated videos. Captured software demonstrations presented to customers, which highlighted software’s capabilities.• Mastered Sitecore through self-education and trained project manager and new members of web design team on how to access and utilize CMS.• Leveraged photo-manipulation abilities in development of full custom calendar and 12 customer vehicle pages with custom vehicle images and backgrounds distributed to over 3,000 potential consumers. Show less

Graphic Designer, 2012-2013. Developed web advertisements that effectively introduced companies and products to specific and general audiences, which achieved and maintained elevated conversion rates. Gathered and interpreted product information from salespersons and sales managers, and created effective small space web advertisements that elevated conversion rates for clientele. Produced 1,000 web ad requests within one year of assuming role. Routinely oversaw creation of 40 ads per day.

Update web content. Design.

Bfa, Web Designing And Interactive Media

B.A., Visual Effects And Motion Graphics

Returned to the Art Institute for web design

Certificate, Graphic Design