Phil Crawford Email & Phone Number

Portsmouth, England, Gb

Portsmouth, England, Gb

Bordon, England, United Kingdom

Remote

Marketing Strategy: Creating marketing and communications strategies for Insomnia the Gaming Festival to maximise sales revenue and audience engagement including competitor analysis, key timelines, audience personas, new initiatives, and industry trends. Worked with partner clients such as PlayStation, Nintendo and UbisoftUK.Digital Marketing: Using tools such as Google Ads, MailChimp and Social Media platforms for digital campaigns utilising PPC, PPM, PPV, CRM, and programmatic to achieve 106% annual growth in impressions. Brand Management: Maintained and policed the Insomnia and Player1 Events brands to ensure a consistent identity, tone of voice and personality and evolved these brands where needed to align with the business direction and market trends. Designed and executed a full rebrand of Player1 Events following an acquisition in 2021.Social Media: Managed content strategy and creation of engaging static and video social media content across Twitter/X, Facebook, Instagram, TikTok and Discord for a combined audience of over 100K with a 25% annual growth.Web Design: Curated content, maintenance and SEO optimisation of the Insomnia & Player1 Events websites, using Squarespace and WordPress for over 496K views per year.Partnerships: Worked with media partners such as Global and ReachPLC to strategically execute campaigns targeting audience crossover with contra deals and paid media.PR Management: Managed all PR activity such as press releases for key content, crisis management, press management and brand representation. Achieving an average of 910K PR reach per half-year cycle.Content Creation: Using Adobe Creative Cloud and Canva, created content for use across digital, web and print campaigns. These include imagery, video production and motion graphics.Analytics and Reporting: Utilised analytics and insight data to report on KPIs across all of our activity and adapt strategies to distribute budget to overachieving campaigns.

Basingstoke

Overseeing all aspects of Marketing and Social Media for our flagship events: Insomnia Gaming Festival and the B2B marketing of Player1 Events. This includes all activity from conception to execution from predetermined budgets and working towards KPI's such as ticket revenue and footfall but also working the interests of partners and sponsors into all marketing & social activity. My duties include:• Creating all marketing campaigns for Insomnia both physical and digital to maximise ticket sales. This includes print advertising, Google Ads, CRM emails, website takeovers, partner marketing & any others.• Managing the IGFestUK Facebook, Twitter & Instagram including paid advertisements, content creation & community management.• Content creation and maintenance of the Insomnia & Player1 Events websites, using WordPress and the Elementor page builder.• Working closely with our ticket partner, See Tickets to ensure the best customer journey and setting up tickets for the event and its add-ons.• Being the first contact for Insomnia customers and maintaining the customer service emails.• Managing our PR agency to ensure the brand is represented well and distributed to relevant content sources.• Creating graphics for physical event assets eg: banners, lanyard cards, stand walls, screens & stage graphics.• Reporting on key metrics across all of our activity using platforms such as Google, Facebook, Twitter & Instagram Analytics.• Creating and updating the Insomnia & Player1 brand guidelines as well as ensuring the brand is well represented in any instance that it is customer facing.• Advising marketing activity for Insomnia International Licences in Dubai, Egypt & Ireland.

Portsmouth, United Kingdom

South Coast

Gained experience in marketing including what support is needed for a variety of products across a selection of retailers. Independently kept up to date with the latest products to find the most efficient ways to train store staff and represent the product at retail. While with Team PlayStation, gained increased experience in the following fields:• Managing a call file of over 120 stores on a 5 week cycle• Managing time split between visiting stores and admin• Writing weekly reports to a professional standard for the client• Training staff in stores on upcoming products as well as updated and refocused ones• Gaining a rapport with store staff and management for smoother store relationships• Executing special exercises at the request of the client with little to no notice• Merchandising and POS implementation to the clients agreed specifications• Consistently achieving and surpassing set KPI’s to a quarterly deadline• Attending and managing event spaces such as Insomnia and EGX• Increased proficiency in Word, Excel and PowerPoint

Waterlooville, United Kingdom

Furthered experience in management in all aspects of running and maintaining a store and its staff. Gained a deeper understanding of the functions and the processes of business, exploring new avenues to expand and finding ways to keep the business relevant in a growing and competitive market. While with GAME increased proficiency in:• Managing and coaching a team to achieve the best performance possible• Using social media to further customer interactions in favor of repeat custom • Dealing with complaints and finding mutual solutions best for the business• Arranging and executing consumer events such as midnight launches and lock-ins• Maintaining connections with head office and nearby stores• Managing store admin such as rotas, delivery processes and product recalls• Adhering to store sales targets, adjusting budgets to accommodate forecast changes

Portsmouth, United Kingdom

Quickly received a reputation for impeccable sales techniques for both products and services including insurances and finance applications. Independently put research into current and upcoming products to have a higher understanding and therefore a better sales technique. Gained a footing in management and introduced to the processes involved in maintaining and running a store as well as coaching the store floor teams. Quickly worked up to Deputy Manager through networking with higher management and producing results within the team and the stores overall performance.

Portsmouth, United Kingdom

Worked along side finishing my degree involving maintaining studio equipment, diagnosing issues with computer systems and creating presentations to pitch to management ways to improve the studios for students. Worked with lecturers and students to provide the services they needed for lectures and projects within their degrees both within the music department and outside it.

Portsmouth, United Kingdom

Gained experience in customer service, sales techniques and handling stock including inventories. As well as building relationships to become a better part of a team, expanded my knowledge of the retail industry by working in a multitude of departments such as grocery, frozen, clothing and entertainment.

Bachelor Of Science (B.Sc.), Music Technology, 2:1

Bachelor Of Technology - Btech, Music Technology, Triple Distinction

During my 3 year course I gained valuable experience in computer technology as well as keeping to deadlines, organising team based.