Drove strategic marketing and advertising vision and plans, and directed efforts of diverse team of marcom experts, in support of bank’s Commercial (B2B) line of business segments.• Spearheaded development of company’s first multi-year strategic marketing plan for expansion markets in business footprint. • Guided a task force to fully integrate MarTech and SalesTech stacks; Created targeted, seamless, multichannel customer journeys with supportive promotional content – including account-based marketing (ABM) strategies – maximizing efficiencies of customer management sales process by converting cold leads to engaged leads. • Authored new budget plan generating efficiencies that cut costs by 20% while increasing effectiveness of spend by 35%.

Led team of marcom professionals in strategic development and execution of all marketing, advertising, corporate communications, public relations, and media relations efforts representing all lines of business – B2B and B2C – across the enterprise.• Activated new directions in organizational structure and processes bringing significant, positive change toward greater utilization of contemporary marketing practices by the company, contributing to exceeding corporate revenue goals two years in a row by more than 15%. • Led efforts toward data-driven marketing approaches inspiring creation of smart content, strategically targeted and delivered through best media channels, backed with success metrics measured against established KPIs, contributing to 10% increased market share within company business footprint. • Contributed to increasingly progressive company culture by hiring more diverse team and successfully advocating for hybrid work schedules.

Partnered with the Director, Business Development to oversee creation of innovative and effective campaign strategies in support of Enterprise and Carrier business objectives.• Pioneered development of company’s first creative promotional strategies integrating digital, social and traditional platforms and channels to drive consistent promotion of product lines. • Collaborated with key stakeholders and cross-functional teams to facilitate integration of marketing efforts with customer relationship management (CRM) platform. • Authored company’s first targeted customer-facing content plan.

Provided consulting, planning and fulfillment services toward helping small businesses expand capabilities in the areas of marketing, advertising, and communications for their companies as well as their clients. Also provided complete fulfillment planning and logistics for the development of onsite marketing and creative departments, including team recruitment and training.

Directed performance of dynamic team of marcom professionals, supportive vendors, and freelancers ensuring alignment with organization objectives and campaign requirements. Oversaw creation of innovative and effective campaign strategies incorporating digital, social and traditional channels and platforms to drive promotion of assigned product lines (including new product launches) across the United States, Canada, Australia and New Zealand. Authored annual, strategic omnichannel and multichannel communication and media plans. Oversaw development of eCommerce strategy for Parts & Service aftermarket business. Administered a $22MM department budget. Facilitated collaborative, cross-selling efforts with key stakeholders and cross-functional teams. • Spearheaded achievement of market share growth targets against highest competitor for first time in 10 years through development of effective marketing and advertising campaigns and dealer sales programs. • Outperformed the competition in customer-facing media segments, resulting in department recognition as placing first in Shareholder Value Added for the entire company. • Generated increase in sales of over 35% across multiple product categories through conceptualization and execution of effective cross-selling campaigns. • Pioneered development of earliest social media campaigns including integrated digital media strategies, resulting in recognition for establishing a new standard practice for other departments to emulate.• Maximized efficiencies in project and budget management, successfully delivering annual budget targets at 1% for six consecutive years.