An experienced strategic brand planner with a passion for creativity that works. Combining expertise in consumer and corporate branding and innovation with cross-channel communications know-how gained at top London agencies.Phil leads branding and design programmes from concept to delivery, or can input game-changing thinking en route. A trained facilitator, he’s expert in revitalizing tired brands, as well as positioning, naming and creating new ones.Down-to-earth and practical, he helps teams shape cut-through thinking with real commercial impact - finding opportunities then bringing them to life as exciting ideas to inspire great creative thinking.Specialties: Workshop facilitation, corporate and brand identity, brand architecture, innovation, positioning, concept development, naming, design strategy, packaging, research planning, communications, copywriting, 360° brand expression – B2b, digital, media, retail, luxury, household, pharma, healthcare, beauty, personal care, foods, confectionery, juices and beverages, drinks. Agency presentation. New business pitching.