Phil Houtz Email & Phone Number

I am responsible for creating the Product Master record of all customer-facing content, along with item type definitions and specification attributes. I developed a content architecture that enabled content to flow from a “single source of truth” record into multiple channels including print, email and web. I created a tightly defined product taxonomy that makes it possible to define items by their properties and position in the hierarchy.As an in-house evangelist for content strategy I work closely with the programming department, web development, SEO writers, print production and prepress to develop systems for managing content and workflow.

I create reader-directed content ranging from authoritative white papers, articles, B2B blog posts, quiz-polls and navigation copy. I also work with brand development, product naming and nomenclature.

Wrote a weekly column covering life in Ventura's West County region, telling stories about the remarkable people who live here doing everything from developing wearable computers to raising pet zebras.

Oversaw the creation of breakthrough consumer products, developed advertising campaigns for books, educational materials, entertainment products.Created unique brands, developed high profile concepts. Worked with art directors and production personnel to bring projects to completion.

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Education record

Education record