As the Chief Communications Officer of ELEMASYN®, I specialize in developing and executing comprehensive communication strategies that drive business growth and enhance brand reputation. With a proven track record of success, I excel in leveraging the power of communication to engage stakeholders, both internally and externally.My expertise encompasses:- Strategic Communication: Crafting and implementing communication plans that align with the organization's goals and values.- Media… Show more As the Chief Communications Officer of ELEMASYN®, I specialize in developing and executing comprehensive communication strategies that drive business growth and enhance brand reputation. With a proven track record of success, I excel in leveraging the power of communication to engage stakeholders, both internally and externally.My expertise encompasses:- Strategic Communication: Crafting and implementing communication plans that align with the organization's goals and values.- Media Relations: Building strong relationships with media outlets and successfully managing crisis communication when needed.- Public Relations: Shaping a positive public image through effective PR campaigns and brand management.- Internal Communications: Fostering a cohesive corporate culture through transparent and engaging internal communications.- Digital Marketing: Harnessing the digital landscape to maximize brand exposure and engage with diverse audiences.-Stakeholder Engagement: Building and maintaining relationships with key stakeholders, including investors, customers, and employees.My passion lies in creating impactful narratives that resonate with diverse audiences and drive organizational success. I thrive in dynamic environments, where adaptability and strategic thinking are paramount.Let's connect to discuss opportunities for collaboration, share insights, and explore the ever-evolving field of communications. Show less

Funded research topics:1) Creating Predictive Models of Testing a Political Leader’s Power within the French electorate and determining the young voters’ motives October 2015 – December 20152) Power, branding and new technologies; French elections through social media January 2016 – April 20163) Affect – based cognitive heuristics effects on French voters’ political behavior (the case of “the banlieues”) May 2016 – July… Show more Funded research topics:1) Creating Predictive Models of Testing a Political Leader’s Power within the French electorate and determining the young voters’ motives October 2015 – December 20152) Power, branding and new technologies; French elections through social media January 2016 – April 20163) Affect – based cognitive heuristics effects on French voters’ political behavior (the case of “the banlieues”) May 2016 – July 20164) New means of determining electoral preference within an environment of little and very little political information May 2016 – July 2016Sujets de recherche financés :1) Création de modèles prédictifs pour évaluer le pouvoir d'un leader politique au sein de l'électorat français et déterminer les motivations des jeunes électeursOctobre 2015 - Décembre 20152) Pouvoir, image de marque et nouvelles technologies ; les élections françaises à travers les médias sociauxJanvier 2016 - Avril 20163) Effets des heuristiques cognitives basées sur les émotions sur le comportement politique des électeurs français (le cas des banlieues parisiennes)Mai 2016 - Juillet 20164) Nouveaux moyens de déterminer les préférences électorales dans un environnement peu riche en informations politiquesMai 2016 - Juillet 2016 Show less

The assistantship consisted of fifteen lectures included in the “Consumer Behavior” Course. The rhetoric's effect in the change of political choices. Videos of successful political speeches were projected to the students, along with a plethora of paradigms and Theoretical Background Analysis. Political Marketing Theory, History of Political Thinking, Consumer Behavior and Political Psychology elements were used as a basis of these courses. The final exams were based upon these lectures and the… Show more The assistantship consisted of fifteen lectures included in the “Consumer Behavior” Course. The rhetoric's effect in the change of political choices. Videos of successful political speeches were projected to the students, along with a plethora of paradigms and Theoretical Background Analysis. Political Marketing Theory, History of Political Thinking, Consumer Behavior and Political Psychology elements were used as a basis of these courses. The final exams were based upon these lectures and the knowledge the students acquired through the learning process. Show less

The class examined political messages that best suit each student’s “preferences” and tried to provide answers, concerning their personal choices. It was a writing and discussion- intensive course, that prepared the students for the following class of the next semester.

This course focused on the “traditional” elements of the political parties and separated them to product and customer- oriented. Political campaigns from product and customer- oriented parties were analyzed as paradigms and their success was finally discussed.