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Marketer/consultant with solid, international all-round working experience within the EC, retail, consulting and consumer packaged goods space.Team/project leader who is data/fact driven, multi-lingual, multi-cultural, customer-focused with a high level of drive and determination.FUNCTION EXPERTISE/KNOWLEDGE: Large Project Management, Consumer/Shopper Insights, Research, Brand Portfolio Management, Private Brands, Digital Marketing, Category Management;INDUSTRY EXPERTISE/KNOWLEDGE:Retail/EC, CPG, Alcoholic Beverages/BeerCOUNTRY EXPERTISE/KNOWLEDGE:USA, Asia-Japan, Europe-Belgium
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President'S OfficeAeon Next Dec 2020 - PresentGreater Tokyo AreaKey role in taking EC online grocery start-up to market for leading Asian retailer. Role includes developing the CX/UX/UI, corporate/consumer brands creation, defining the go-to-market/digital strategy, establishing a comprehensive marketing team, related systems and processes. As a member of the President's Office, additional responsibilities include contract negotiations and liaison with UK partner Ocado, large project management, best practice gathering and sharing across the company. -
Business OwnerMinerva Insights & Solutions Jun 2018 - Dec 2020Greater Chicago AreaFounded a market intelligence and consulting company providing services in the retail, private brand and consumables space both domestically and internationally. Primarily serviced major Asian retailer as a consultant prior to joining them full time. -
Senior DirectorDaymon Worldwide Sep 2015 - May 2018Greater Chicago AreaAccount lead for a major Asian retailer establishing and running a consultancy team across continents providing the retail customer with global best practices, global sourcing, brand/marketing consulting, product innovation and training. -
Regional Marketing DirectorDaymon Worldwide Aug 2012 - Aug 2015Greater Chicago AreaConduct on-site evaluations of US retail customer accounts’ strengths and weaknesses with regard to its brand strategy, marketing activities, analytical/research capabilities, related resources and staff training requirements. Provide necessary planning and support to the local account teams to generate greater equity and sales for US retail customers such as Kroger, Ahold, Topco, etc.
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Marketing DirectorDaymon Worldwide Japan Nov 2007 - Aug 2012Provide the retail customer's marketing team with strategic direction and executional support on its PB brand portfolio. Activate a customer 360 research programProvide glocal consumer/competitor insightsManage and coach a team of 9 talented individuals
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Senior Marketing Manager CmiDaymon Worldwide Japan Feb 2006 - Nov 2007End-responsibility over category reviews, regular reporting and special analytics Delivered 50 category reviews in 1 year and lead development of a fully automated reporting system in Business Objects.
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Research ManagerTns-Nrc Japan Sep 2003 - Feb 2006Custom research project management from initial brief to presenting the result to the client. Lead on both quantitative and qualitative projects covering business area's such as market understanding, customer segmentation, pre/post advertising effectiveness measurement, brand equity tracking, satisfaction/loyalty studies, etc. Clients serviced were mostly blue chip companies across multiple industries.
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ConsultantAc Nielsen Belgium Oct 2001 - Nov 2002Provide insights, recommendations on the performances of the client’s brands (Nescafe, Vittel, Perrier, Friskies,…) at major food retail channels (E.g. Carrefour) through means of retail audit data analysis and weekly presentations.
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Marketing ManagerInbev (Formerly Called Interbrew) Dec 1997 - Dec 2000Responsibilities ranging from account management of Belgian food retailers (end-year contract negotiations, steering of trade promo activities) to operational marketing management of international brands Stella Artois and Hoegaarden for the Asia Pacific/North America market (brand manuals, launch plans, promotional activities, print media booking/budget, website management, event organisation, research, etc.) as well as project leadership in innovative product/packaging developments -
Belgian Specialty Beers CoordinatorKonishi Brewing Co. Dec 1994 - Oct 1997Portfolio management of a range of Belgian specialty beers on the Japanese market, writing of the marketing/promo plans as well as stock management and import/export facilitation.
Philip Cop Skills
Philip Cop Education Details
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Mercator/EhsalJapanese Studies -
Applied Economics -
Xaverius CollegeLatin-Science
Frequently Asked Questions about Philip Cop
What company does Philip Cop work for?
Philip Cop works for Aeon Next
What is Philip Cop's role at the current company?
Philip Cop's current role is President's Office at AEON Next.
What is Philip Cop's email address?
Philip Cop's email address is ph****@****hoo.com
What is Philip Cop's direct phone number?
Philip Cop's direct phone number is (203) 352*****
What schools did Philip Cop attend?
Philip Cop attended Mercator/ehsal, University Of Antwerp, Xaverius College.
What are some of Philip Cop's interests?
Philip Cop has interest in Movies, Family Life.
What skills is Philip Cop known for?
Philip Cop has skills like Competitive Analysis, Customer Insight, Market Research, Fmcg, Strategy, Shopper Marketing, Retail, Analytics, Brand Management, Management, Marketing, Segmentation.
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