Philip Cop Email & Phone Number

Greater Tokyo Area

Key role in taking EC online grocery start-up to market for leading Asian retailer. Role includes developing the CX/UX/UI, corporate/consumer brands creation, defining the go-to-market/digital strategy, establishing a comprehensive marketing team, related systems and processes. As a member of the President's Office, additional responsibilities include contract negotiations and liaison with UK partner Ocado, large project management, best practice gathering and sharing across the company.

Greater Chicago Area

Founded a market intelligence and consulting company providing services in the retail, private brand and consumables space both domestically and internationally. Primarily serviced major Asian retailer as a consultant prior to joining them full time.

Greater Chicago Area

Account lead for a major Asian retailer establishing and running a consultancy team across continents providing the retail customer with global best practices, global sourcing, brand/marketing consulting, product innovation and training.

Greater Chicago Area

Conduct on-site evaluations of US retail customer accounts’ strengths and weaknesses with regard to its brand strategy, marketing activities, analytical/research capabilities, related resources and staff training requirements. Provide necessary planning and support to the local account teams to generate greater equity and sales for US retail customers such as Kroger, Ahold, Topco, etc.

Provide the retail customer's marketing team with strategic direction and executional support on its PB brand portfolio. Activate a customer 360 research programProvide glocal consumer/competitor insightsManage and coach a team of 9 talented individuals

End-responsibility over category reviews, regular reporting and special analytics Delivered 50 category reviews in 1 year and lead development of a fully automated reporting system in Business Objects.

Custom research project management from initial brief to presenting the result to the client. Lead on both quantitative and qualitative projects covering business area's such as market understanding, customer segmentation, pre/post advertising effectiveness measurement, brand equity tracking, satisfaction/loyalty studies, etc. Clients serviced were mostly blue chip companies across multiple industries.

Provide insights, recommendations on the performances of the client’s brands (Nescafe, Vittel, Perrier, Friskies,…) at major food retail channels (E.g. Carrefour) through means of retail audit data analysis and weekly presentations.

Responsibilities ranging from account management of Belgian food retailers (end-year contract negotiations, steering of trade promo activities) to operational marketing management of international brands Stella Artois and Hoegaarden for the Asia Pacific/North America market (brand manuals, launch plans, promotional activities, print media booking/budget, website management, event organisation, research, etc.) as well as project leadership in innovative product/packaging developments

Portfolio management of a range of Belgian specialty beers on the Japanese market, writing of the marketing/promo plans as well as stock management and import/export facilitation.

Master'S Degree, Japanese Studies

Graduated with Great Distinction. 3-month overseas traineeship at the Belgian Flanders Exchange Center (BFEC) in Osaka, Japan

Bachelor, Applied Economics

Activities and Societies: Head/member of sports councel 1992/1991

Highschool, Latin-Science