With over two decades of international experience, I have consistently delivered exceptional results in various consumer technology and electronics industry roles, including sales, marketing, business development, product development, purchasing, category management, and channel management. As a confident and charismatic leader, I prioritise relationship-building and lead by example, instilling passion and drive within my teams to achieve targets and objectives. My extensive commercial background includes P&L responsibility for categories, brands, and sales channels. Specialising in product management and product marketing, I leverage holistic go-to-market strategies to orchestrate successful product launches, stimulate consumer demand, and enhance market share. As an expert in product sourcing and procurement, I possess a deep technical knowledge across various technologies, vast private label experience as well as an extensive global network of factories and suppliers.