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Philip Darnell personal email
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Marketing and Operations executive with demonstrated leadership in driving demand thru global lead-generation platforms, end-to-end lead management including lead capture, predictive lead nurturing, and integrated campaign frameworks. Deep experience driving transformation that delivers optimized business outcomes thru continuous process improvement, product development of marketing systems for progressive profiling, segmentation, syndication and reporting that results in demand acceleration.
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Consulting PartnerIdx™ -
Consulting PartnerIdx™ Aug 2022 - PresentLondon, England, GbWe create digital experiences that drive business performance.IDX has been at the forefront of digital communications for two decades. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help more than 1600 global companies build deeper connections with audiences and drive business performance.Our LINK platform connects your Martech and Adtech stacks into one UX, allowing you to search, measure and report across all your content.Our Consulting services are focused on driving efficiencies and effectiveness across the marketing supply chain. We can help you waste less and grow more. -
Head Of Global Marketing OperationsHp Sep 2015 - Jan 2021Palo Alto, Ca, UsResponsible for leading strategic productivity and organizational initiatives to deliver increased customer facing capabilities. By simplifying marketing operations to deliver world class cost efficiency through standardized global practices and partnerships. Manage a global ecosystem of agencies that deliver on local relevance and brand consistency. management of operations, planning and budget allocation/management of the Marketing OrganizationManagement of the Marketing PMO in charge of realising and accelerating Digital Transformation and the ensuring the effective implementation of organization design changes to drive efficiencies and cost optimisation. Re-design and realignment of 3 regional Marketing service centres into one global unit in order to support the global marketing operating model.Ownership and ongoing evolution of the Marketing technology architecture to ensure the provision of an integrated set of platforms , solutions and services that support business priorities -
Vp Marketing Operations At HpHewlett Packard Dec 2012 - Aug 2015Houston, Texas, UsSimplify marketing operations to deliver world class cost efficiency and measurability through standardized global practices and partnerships that deliver local relevance and brand consistency while optimizing processes and tools that enable campaign effectiveness for a streamlined time to market. Established and delivered marketing technology platform – with 12 core systems. Co-developed a marketing segmentation with predictive analysis system. Launched a persistent single contact of record system for all HP Globally . Launched partner campaign portal – with over 3000 co-branded assets created to date .Developed and delivered Asset Mgmt tool with over 43000 downloads to date. Launched Marketing Resource Management system Pan-HP. Drove regional demand centers for a closed loop sales and marketing platform. Increased demand generation thru a lead nurturing system (Eloqua). Developed and delivered a global marketing production/transcreation system. Drove Marketing Process transformation (Simplify, Standardize, Optimize) across HP that delivered over $100M in efficiencies for Marketing. Delivered personalized digital content across multiple marketing channels. -
Vp Marketing Operations And Field MarketingHewlett Packard Jun 2012 - Dec 2012Houston, Texas, UsResponsible for: Marketing Operations in the newly created Printing and Personal Systems Group
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Vp & Gm Smart Production And Smart Marketing SuiteHewlett Packard Feb 2011 - Jun 2012Houston, Texas, UsDevelop new business opportunity in both Commercial and Production Print. Create business models and plans, refine value propositions and pricing. Build and acquire assets (R&D, GTM, Marketing) to deliver Marketing Automation and Web2Print software tools and solutions. Partnered with Chief Technology Office to negotiate and close acquisition for the production print space. integrated the acquisition. Created Marketing Process Diagnostic Practice. Delivered Practice in major Automotive and Pharmaceutical Companies in US and Europe. Launched Marketing Automation software (Cloud based) (DAR, Workflow, Composition Engine, UI). Deployed Smart Marketing Suite in a major US agency and created a funnel of 20 plus accounts. Deployed asset repository across HP (30,000 Users)
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Vp Marketing Operations Imaging And Printing GroupHewlett Packard Oct 2006 - Jan 2011Houston, Texas, UsStandardize and simplify IPG Marketing to accelerate growth by increasing customer facing $ to best in class bench marks. Results are a leveraged global model across, communications, Insights and CRM. Build a global marketing capability in India (130 People). Drive Commercial Print Transformation to deliver annual savings of over $30M. Business Development for Marketing automation . Create and deliver marketing Capability Framework and courses for Marketing.
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Vp MarketingHewlett Packard 1979 - 2007Houston, Texas, Us
Philip Darnell Skills
Philip Darnell Education Details
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The University Of HuddersfieldGeneral
Frequently Asked Questions about Philip Darnell
What company does Philip Darnell work for?
Philip Darnell works for Idx™
What is Philip Darnell's role at the current company?
Philip Darnell's current role is Consulting Partner.
What is Philip Darnell's email address?
Philip Darnell's email address is phil.darnell@hp.com
What is Philip Darnell's direct phone number?
Philip Darnell's direct phone number is +165068*****
What schools did Philip Darnell attend?
Philip Darnell attended The University Of Huddersfield.
What skills is Philip Darnell known for?
Philip Darnell has skills like Go To Market Strategy, Cross Functional Team Leadership, Marketing, Strategic Partnerships, Start Ups, Demand Generation, Product Marketing, Product Management, Strategy, Business Development, Multi Channel Marketing, Management.
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