Market Expansion & Strategic Innovation Specialist I'm passionate about exploring new markets, expanding product lines, and innovating to tap into new segments. I specialize in identifying unmet customer needs and focus on enhancing existing systems, processes, and products to drive incremental improvements. By building on what already works, I minimize disruption and maximize efficiency. Starting with the end in mind guides my partnerships to rewarding outcomes. I am dedicated to fostering strong relationships with distribution channels and manufacturers, ensuring product availability, quality, and alignment with market needs. My expertise extends to creating strategic partnerships, collaborative marketing, and co-development initiatives, all aimed at driving sustainable growth and success.IPFusion is software which enables you to control and monitor the complex physical security environments within your facility. An optimized dashboard provides unparalleled situational awareness and command and control of all systems and devices. IPFusion always puts our customers first by supporting all systems and devices in an agnostic open non-proprietary approach. This flexibility is made possible through our simple, configurable, and modular design. Utilizing the IPFusion workflow engine we ensure your standard operating procedures are followed. All actions are audited and reported on to ensure you have the tools to maintain compliance and regulations. IPFusion is open software supported by integrators around the world. We provide freedom from proprietary systems. You are in control to choose the systems, system integrators, and outcomes you want.

Responsibilities: - Business Development- Process Improvement- Market Growth - Client Relationship Management- Channel Management

Brought on board to introduce a Solution Company Product Set within the Canadian market, including establishment/management of distribution and dealer network. Work as part of the North America team to increase dealer network market awareness for core product offering.Identify and capitalize on key opportunities across multiple verticals. Team with N.A. Business Development Manager to set up manufacturing relationships. Travel across Canada to deliver presentations for dealers and end users across Canada, persuading Value Added Resellers (VARs) to bring product to market. Built the reseller network across Canada from zero to 22 VARs through exhaustive marketing and relationship development efforts. Created marketing materials for reseller use. Additionally set up distribution channel in Canada that allowed retailers to purchase in Canadian dollars.Demonstrated knowledge of numerous verticals, including manufacturing, healthcare, education, and government services. Gained insight into the best methods for securing accounts within each specific vertical.

In charge of introducing new Nurse Call technology within the healthcare sector of Atlantic Canada, reporting to the company president. Participated fully in the decision-making process for new technologies and integrated solutions design. Interacted with Canadian Channel Managers on sales initiatives and with suppliers/ partners on private and government tenders. Created marketing materials, managed major installations, and developed support tools for technical staff. Managed beta testing of new products. Secured position for Cabletec as one of the 14 testers for Avaya North America, representing significant business development achievement in that Avaya only gives out testing versions to 14 each year.Introduced new technology within the Atlantic Canadian marketplace. Designed strategy for the senior care facility to generate revenues in which seniors received a more inexpensive phone solution, representing outside-the-box technology new to this industry.

Sold and managed the deliverables for multiple technical projects lasting from 3 weeks to 8 months with budgets from $5000 to over $120,000 for company with $1.7 million in annual sales. Developed and managed budgets, project documentation and guided cross-functional team in project execution. Record of consistently achieving project objectives on time and on budget. Liaised with customers to conduct business and technical needs analysis to provide technical solutions.Developed and managed all projects from conception to deployment – defined scope, budget, resource allocation, schedule, documentation, benchmarks, change management and implementation.Interfaced with clients to investigate and resolve problems, communicate issues and provide status update.Guided technical team in project implementation providing training, coaching and on-site supervision.Conducted post-implemented project review to ensure adherence to contract, quality assurance and prepared client signoff documentation. Managed company sales activities, developed new business opportunities in the financial sector through business analysis, technical solutions proposal presentations, negotiation of contracts and networking to build new alliances. Scheduled and monitored activities of third parties such as Telco’s, to ensure that financial institution’s operations were functional. Negotiated the purchase of technical equipment and building construction materials with suppliers and vendors.Recruited, trained, developed and managed staff; led team in provision of pre/post implementation technical support.

Ensured efficiency in computer operations and service as a focal point for mainframe related problems for 1600 end user for Credit Union Banking Systems in Atlantic Canada. Supported users, resolved hardware/software issues, NT network access, created accounts and re-set passwords. Interfaced with internal departments to provide high volume on demand reports.Backed up the systems, processed batches and recovered data. Evaluated hardware and software performance, identified, tracked and reported errors and malfunctions. Prepared and maintained documentation, ensuring adherence to department standards.Met with third party vendors as company representative to negotiate and coordinate support for the company.Involved with introductions of new Software and Hardware as part of industry firsts including PCs, Servers, IVR, Banking Systems, Mainframes and ATMs over 10 year span. Also administered two projects for change of WAN technologies. .