Philip Herbert Email & Phone Number

Hong Kong

Hong Kong

Air service development, infrastructure, strategy and commercial development support to Edmonton International Airport, Alberta, Canada. Commercial development. Inward investment, start-ups, and business incubators

Hong Kong

Uriel Aviation Holdings Limited (UAHL) is the holding company for a number of aviation and aviation-related assets including HK Express, reward-U, and the U-FLY Alliance.

Hong Kong

Strategic development and Governmental and aero-regulatory/aero-political affairs at Hong Kong Express Airways Limited (HK Express), a low-cost carrier based in Hong Kong and serving regional destinations.Key responsibilities include:• Strategic development and planning for HK Express and the U-FLY Alliance.• Strategic development and planning for Uriel Aviation Holdings Limited, the holding company of HK Express and other aviation and aviation-related assets.• HK Express’ relationship with the Government of the Hong Kong SAR (“HKSARG”) and foreign governments for “traffic rights” and aero-regulatory issues.• Regulatory permissions and authorities needed for aircraft deployment per operational plans, and to develop new routes/markets.• Participation in bilateral Air Services trade negotiations between the HKSARG and foreign governments.• Resolution of aero-political issues/challenges arising or anticipated with the HKSARG and foreign governments and other regulatory authorities and stakeholders.General Manager, Strategy and Regulatory Affairs: March 2014 - December 2016.Director, Strategy and Regulatory Affairs: January 2017 - October 2017

Hong Kong

Studied Mandarin at Yale-China Chinese Language Centre of the Chinese University of Hong Kong

Hong Kong

Responsible for the planning, deployment and business support tools and services for aircrew, including the costs, employment contracts and other industrial instruments for Cathay Pacific pilots. • Responsible for all aspects of the aircrew resource planning, scheduling and operational assignment worldwide for the >14,000 pilots and cabin crew of Cathay Pacific, Dragonair, and Air Hong Kong.• Managed full costs of employment and benefits for >2,800 Cathay Pacific pilots.• Managed employment contracts, employment practices, and industrial agreements for Cathay Pacific pilots worldwide across multiple jurisdictions (Hong Kong, UK, Germany, USA, Canada, Australia, and New Zealand).• Led engagement and negotiations with multiple unions and other stakeholders.• Managed all aspects of operational and commercial risk and compliance with aero-regulatory requirements; employment law; and other legal and industrial requirements.• Addressed and provided solutions (immediate and strategic) to complex and inter-related aero-regulatory, operational, employment/contractual, and industrial challenges (including “legacy issues”) across multiple jurisdictions and with multiple stakeholders for the human resource management of pilots worldwide. • Led a culturally and technically diverse team of over 180 staff.

Hong Kong

Responsible for Cathay Pacific’s relationship with the Government of the Hong Kong SAR (“HKSARG”) and foreign governments for “traffic rights” and aero-regulatory issues for routes to Europe; the Americas; Australasia; the Pacific; Central and South Asia; the Middle East; and Africa.• Identified the regulatory permissions and authorities needed to enable aircraft deployment per operational plans, and to develop new routes/markets per long-term network needs and vision.• Participated in multiple bilateral Air Services trade negotiations between the HKSARG and foreign governments.• Resolved aero-political issues/challenges arising or anticipated with the HKSARG and foreign governments.• Liaised with the HKSARG for emergencies, incidents and other crises overseas involving HKSAR residents (including European airports’ closures; Fukushima incident in Japan; and Middle Eastern security crises).

Hong Kong, Singapore, Mumbai, Tokyo, Dubai, Melbourne

John Swire & Sons Ltd. is a diversified global group with activities in the aviation; property; agribusiness and food chain; marine services; and trading and industrial sectors, with many of the core businesses being in Asia Pacific.

Melbourne, Australia

Swire Cold Storage is Australia's largest cold-chain logistics service provider of temperature-controlled warehousing (20 sites nationwide), refrigerated transport, and distribution services. Responsible for marketing; business development; corporate commercial compliance; and relationships with major customers during a critical period following the loss of a major customer upon which the business was dependent.• Negotiated contract exits, and ensured customer service levels and relationships were maintained throughout.• Developed and implemented new commercial strategies, and operational and business support models. • Managed business transition and substantial restructuring to rebuild the business and restore profitability.

Dubai

Responsible for all aspects of Cathay Pacific’s operations; passenger and cargo sales and marketing; human resource management; and airline and government affairs, with 50+ flights/week, 70+ employees, and agency staff.

Hong Kong

Responsible for the development and deployment of on-line and transformative “B2E” services to Cathay Pacific’s pilots, with focus on web-enablement of operational and roster information, and e-communications.

Tokyo, Japan

Responsible for revenue generation and the sales, marketing and reservations activities of Cathay Pacific’s passenger operations across Japan with 80+ flights/week, and services to 5 cities.

Hong Kong

Responsible from programme inception and design for the establishment and management of the non-airline partnerships of Asia Miles, Cathay Pacific’s frequent flyer programme.

Hong Kong

Responsible for employment contracts, industrial relations and communications for 6,000+ cabin crew. Reviewed business processes and crew manning. Introduced new contracts, and established first “long haul” overseas bases.

Mumbai Area, India

Deputy Manager for India, Nepal and Bangladesh, with flights from Mumbai to Dubai, Bangkok and Hong Kong.

Hong Kong & Singapore

Management Trainee roles at Head Office and at country/outstation level upon joining John Swire & Sons.

United Kingdom, Germany, Egypt, & Belize

Regimental duties with 1st Battalion, The Light Infantry, with service in Northern Ireland; Germany; England; & Belize. Extra-regimental service as Officer Commanding (British Contingent) and Force Liaison Officer, Multi-national Force & Observers, Sinai Peninsular, Egypt.

Bachelor Of Arts (B.A.), Human Sciences

Human Sciences is an inter-disciplinary and wide-ranging programme across the contrasting perspectives of the biological and social.

Education record

Attended INSEAD courses in Fontainebleau and Macau as part of the Swire Leadership Development Programme

Education record

Attended the Junior Command & Staff Course which prepares junior officers of the British Army for more senior operational and staff roles.

Education record

Officer training for the British Army

Education record