- Utilizing R Markdown, developed a monthly report which tracks dozens of metrics across multiple Porsche Digital products, allowing management to assess product or feature performance at a high level.- Partnered with Porsche Finder product teams to develop Tableau dashboards which illustrate the customer journey from vehicle inventory search through to the online checkout/reservation process (reduced ad hoc requests to the analytics team by 55%).- Performed advanced analyses of both Google Analytics and business data (inventory, sales etc.) to identify whether there are meaningful links between consumer behavior online and business performance.

- Utilized linear regression to identify important relationships in a new product's testing data (facilitated product design of a multi-year product development worth upwards of $250k).- Designed a web-based quotations app using cascading logic to help account managers quote complex arrangements of equipment (budget of $23k; expected to help generate $250k+ in new revenue each year). - Created an order submission process for account managers to view and approve accounts' orders before order entry (decreased frequency of incorrect orders by ~80%).- Allocated the firm's $200k marketing budget to appropriately target customers through various media channels including email newsletters, print periodicals, print product literature and website.