Philip Lorch Email & Phone Number

Taipei City, Taiwan

● Lead a marketing team for managing PC peripheral product line (60%+ of total Logitech revenues) in TW & HK, achieved 45%+ YoY in revenues under COVID19, and also PR representative in Taiwan● A multi-function role which combines the talents of product manager, brand marketing and channel sales; initiate comprehensive GTM strategies/submit product & revenue forecast/set price & margin/control budget/handle PR and pitch media /execute marketing campaigns/tracking weekly revenues by skus under a product life cycle● Working closely with sales team and regional team, a bridge between local office and regional BU, align all guidelines, roadmap, GTM strategies and marketing directions to make practical local plans● Host campaigns to drive traffic and revenues, set budget and TA for each AD, collaborate with KOL/Youtubers/Podcasters to gain more exposure, monitor conversion rate and track GA analytics to boost revenues. Achieved nearly 50% registration rate which is the highest record of co-marketing with Porter International.

Taipei City, Taipei City, Taiwan

● Working closely with sales team and PM to promote consumer & gaming products and enhance brand awareness of Dell and Alienware in Taiwan, increase sales revenues up to 70% quarterly● Expand brand awareness of Alienware by collaborate with leading gaming brand Blizzard, and successfully place Alienware desktop and brand exposure into Blizzard Arena● Handling media buy for both ATL and BTL. Also manage media seeding and collaborate with famous KOL & Youtubers to promote Dell and Alienware brand.● Being responsible for social media maintenance, making precise advertising plans, monitoring the results and adjust the settings; also maintain CRM site to recruit members and do re-marketing.● Taking care of product marketing, generate POSM, internal EPP DM and digital materials to enhance product awareness.● In charge of channel marketing: execute interior design, arrange demo display/POSM and run merchandising/promoter program for both retailers and Dell Store.

Taipei City, Taiwan

ASUS PC product marketing:● Being responsible for one of the most focused products, ASUS Transformer Book Chi, doing research for competitive products, create SWOT analysis and making GTM plans for global product launch.● Working closely with internal divisions for product positioning, communicating effectively cross different departments to define product segmentation and prepare for marketing strategies.● In charge of marketing budget plan and schedule control for both online campaigns and offline events. Collaborate with agencies to make all the promotional marketing materials for different product launch stages accordingly.● Design a 40-page brochure for promoting Transformer Book, which has been commented as “Golden Sample” and shared with all the branches worldwide● International launch event and key trade show coordinationASUS regional marketing: Pan American

Taipei City, Taipei City, Taiwan

● Being an initiator for manipulate B2B marketing when the company started to enter IPC industry, gain brand attention by joining shows and seminar in Taiwan and US● Enhance marketing support and relationship with Amazon, enrich A+ content for product page, join promotional campaigns and plan for media buy to gain more awareness on Amazon.com● Generate customized materials for individual channel, optimize Transcend Brand Pages on customers’ sites.● Regular meeting with local channels and distributors in US, and enhance marketing support based on customers' needs.● In charge of 7 Transcend Stores in TW, from interior design, promotional campaign to dedicated POSM.● Local tradeshow, floor day, tech forum and seminar executionPR and brand marketing:● In charge of media seeding, press release editing, press conference, media gathering and corporate tour for both media and students to enhance public relations. Meanwhile, manage 22 PR agencies all over the world, monitor the results and modify PR directions for each country.

Taipei City, Taiwan

Product marketing: Measurement and Automation product line:● Working closely with PM and RD team to generate technical articles, successful stories sharing and press release to increase product awareness for particular customers.● Planning for marketing materials, from product webpage, product videos, online banners, magazine AD to product DM. Also manage and execute all live demos at tradeshow and seminar to demonstrate products’ functions and highlights.Regional Marketing: US & Europe● Deliver marketing strategies from headquarters to local offices, collect the feedback and assist branches to localize marketing plans.● Customized and localized BTL materials for each country in Europe to gain more exposure● Local tradeshow, seminar, tech forum and roadshow executions and coordination