Helping Large Brands with Digital Transformations.

Led Digital Product Management and Digital Experience teams. Defined digital roadmap for organization. Built digital originations tools that grew volume 20% and increased automation 30%. Successfully led teams through traditional Waterfall to Agile transformation.

Site and Product owner for xfinity.com, the My Account app, internetessentials.com, and xfinityprepaid.com. P&L owner responsible for sales growth and cost efficiencies. Defined vision and product road map for digital transformation across organization, taking traditional offline company to one where over 70% of customers solely interacted digitally with Comcast. Drove digital sales on xfinity.com at least 25%. Improved site NPS by 30 points.· Chosen by senior executives to lead integration of emerging digital businesses (pre-paid and Internet essentials) into core business in support of companywide income-constrained strategy. Took pre-paid digital channel from 7% to 22% of overall business, while reducing agent costs 25% by removing simple transactions from the agents. Grew pre-paid sales 50% year over year. · Mentored and coached Digital Product Team of 30, responsible for building experiences on e-commerce, self-service (account management), and omni-channel experiences for xfinity.com, xfinity My Account App, and employee sales tools. Reduced customer service costs (agents) by $1,000,000,000. · Introduced, transitioned, and leveraged major Agile methodologies and micro-service infrastructures to build omni-channel components used across agent and customer platforms to increase speed-to-market by 50%.· Built business-critical automated digital move tool, which allowed for same-day moves and next-day installations, saving the company $15 million in yearly commissions and driving a tNPS of plus-47.· Created digital to agent call-in rate metric, which allowed team to drive down call-in rate from online FAQs from 25% to 9%.· Integrated Chatbots to drive down contact rates 30% at key points in the customer journey.· Led effort (from idea to digital execution) to reduce late fees among customer base by forgiving late fees if customer signed up for auto-pay; increased auto-pay penetration 9%.

Managed $350M P&L for site advertising and commerce relationships. · Grew upsells by 150% and maintained advertising revenues in declining traffic environment (15% per year) through site redesign and publisher optimizations.· Grew product adoption of streaming service by 40%.

Granted patent #10,733,246 for creating process that identified new customers to xfinity.com and helped set up online products within first 30 days of in-home installation. · Increased new customers to site 100% through process improvements. · Increased product adoption 20% once customers were on site.

Grew net revenue from $50,000,000 to $100,000,000 in three years via management of seventh-largest search engine in U.S. · Oversaw mobile product development of optimized sites, including m.comcast.net.

Oversaw day-to-day operations and managed commerce relationships, including shopping, travel, dating, autos, credit reports, and real estate.

Managed SEM, SEO and Affiliate marketing relationships. As well as served tech liason. Grew business 30% during tenure.

Launched and managed affiliate marketing relationships. Launched and managed search engine marketing among the top 3 search engines. Managed affinity marketing relationships. Managed online catalog merchandising.

Cut my teeth on e-commerce running affiliate marketing relationships, portal marketing relationships, email marketing, database marketing, and SEO.