Filip Merdic

Filip Merdic Email and Phone Number

Growing creative strategy as a category @ Motion (Creative Analytics)
Filip Merdic's Location
Croatia, Croatia
About Filip Merdic

I’m an experienced growth marketer. My areas of expertise are using online advertising platforms to increase customer base and revenue. My main focus areas are growth systems and human psychology. I currently work as a director of growth marketing at Kettle and Fire, the Fastest growing bone broth brand in the world. I regularly oversee 6 figure monthly budget for online advertising. My main responsibilities are analyzing the performance of all campaigns across the channels, allocating budget according to performance, allocating internal team resources to the right opportunities, building functional teams that will help the performance and growth of the channels and business.

Filip Merdic's Current Company Details
Motion (Creative Analytics)

Motion (Creative Analytics)

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Growing creative strategy as a category
Filip Merdic Work Experience Details
  • Motion (Creative Analytics)
    Head Of Growth
    Motion (Creative Analytics) Jul 2024 - Present
    Toronto, Ca
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  • Kangaroo Agency
    Chief Operating Officer
    Kangaroo Agency May 2018 - Present
    Osijek, Osijek-Baranja, Hr
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  • Football Supplements
    Co-Founder
    Football Supplements Nov 2021 - Oct 2023
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  • First Day
    Vp Of Growth
    First Day Apr 2021 - Nov 2021
    Austin, Texas, Us
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  • Kettle & Fire
    Director Of Growth
    Kettle & Fire Apr 2020 - Apr 2021
    Austin, Texas, Us
    - Managed 7 figure media budget across different channels- Lead the performance team to hit board set revenue targets with 6 weeks to spare- Lead optimization of marketing operations and processes- Created and improved the growth and decision-making process of the whole marketing team- Increased retail footprint by multiple 6-figures in revenue by using retail apps advertising- Managed multiple agencies and vendors- Worked directly with media partners to get the best rates and Beta opportunities like Amazon and Facebook
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  • Kettle & Fire
    Performance Marketing Manager
    Kettle & Fire Jul 2019 - Apr 2020
    Austin, Texas, Us
    - Working closely with the director of marketing on various acquisition efforts- Building systems and processes for the internal team to thrive- Managing in-house employees and a team of freelancers- Continuously analyzing the performance of core acquisition channels and implementing improvements
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  • Kettle & Fire
    Paid Acquisition
    Kettle & Fire Jan 2019 - Aug 2019
    Austin, Texas, Us
    - Managed 4 different online advertising channels- Managed relationships with various agencies to maximize their impact- Expanded team to fit changing market needs
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  • Kettle & Fire
    Facebook Ads Manager
    Kettle & Fire Jun 2018 - Jan 2019
    Austin, Texas, Us
    - Managed Facebook advertising channel to continuously grow revenues
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  • Facevertising10X
    Managing Director
    Facevertising10X May 2017 - May 2018
    Zagreb, Hr
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  • Self Employed
    Freelance Facebook Advertiser
    Self Employed Jan 2014 - May 2018
  • Fsb Racing Team
    Cbo
    Fsb Racing Team Dec 2013 - Aug 2015
    Supervising Marketing, PR and sales teams.Funding project FSB-RT05.Creating Marketing and PR strategiesBranding FSB Racing team

Filip Merdic Skills

Marketing Strategy Content Marketing Advertising Social Media Marketing Microsoft Excel Teamwork Facebook Marketing Microsoft Office Social Media Lead Generation Microsoft Word Powerpoint Community Management Music Theory Social Media Advertising Copywriting Consumer Behavior Online Marketing Digital Marketing Paid Social Media B2c Marketing Direct Response Marketing Paid Media Paid Social Media Advertising Business Strategy Strategic Marketing Problem Solving Marketing Agency Written Communication Key Metrics Kpi Dashboards Key Performance Indicators Kpi Reports Kpi Implementation

Filip Merdic Education Details

  • University Of Zagreb / Sveučilište U Zagrebu
    University Of Zagreb / Sveučilište U Zagrebu
    Music Pedagogy

Frequently Asked Questions about Filip Merdic

What company does Filip Merdic work for?

Filip Merdic works for Motion (Creative Analytics)

What is Filip Merdic's role at the current company?

Filip Merdic's current role is Growing creative strategy as a category.

What schools did Filip Merdic attend?

Filip Merdic attended University Of Zagreb / Sveučilište U Zagrebu.

What skills is Filip Merdic known for?

Filip Merdic has skills like Marketing Strategy, Content Marketing, Advertising, Social Media Marketing, Microsoft Excel, Teamwork, Facebook Marketing, Microsoft Office, Social Media, Lead Generation, Microsoft Word, Powerpoint.

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